Luxury Pool & Spa Has Families Covered for Fun and Relaxation

Photos courtesy of Sorrells Photography

In Arkansas, it does not take much in the way of convincing when the topic is putting in a swimming pool. One stroll outside in the peak summer months of June, July and August will quickly get most people to thinking about the delight of taking a crystal-clear, cooling dip just a few steps from the back door.

Throw in the state’s relatively slow cooldown in the fall and the quick warmup in the spring, and a pool in the Natural State is not just great in the summer, especially given the many options available to extend the swimming season to nearly year-round.

For as easy as it is to consider the benefits of a pool, however, the process of choosing a builder with the necessary expertise and requisite longevity can be a confusing process — that is, until one encounters Luxury Pool & Spa, a company with a decades-long track record of quality work and satisfied customers.

Co-owner brothers Jeremy and Shane Lawson are highly sought after in the local pool market. Having followed in their father’s and grandfather’s footsteps, there is little the duo has not seen when it comes to swimming pools and spas, no matter how basic or elaborate a customer’s wishes may be.

“We’ve been building pools in Arkansas for almost 50 years,” Jeremy said. “We build custom gunite pools that range in features from just about anything you can think of — slides, grottos, sun ledges, benches, infinity edges, you name it.

“We’re also installing pools today that are totally automated, where you can control different aspects of the pool or check the levels in the water right from your phone. Those are really popular features.”

Lawson said another change in the business of late has been the various amenities that clients are looking for that lend ambiance or atmosphere to the pool itself.

“If you came into our showroom and talked with my father about a pool 45 years ago, his questions would probably center around if you wanted a diving board or a slide or maybe even a pool light,” he said. “It was mostly rectangle pools lined with vinyl in those days. Now there are so many options, you can make your home pool almost any shape and finish you’d like.

“Sun ledges and benches set in a shallower part of the pool are really popular. That is probably the one design element that most of our customers today are talking about when they come in. We custom-build every ledge to the depth of what that customer’s wanting. Then you have the fire and water features that are really, really neat, especially at dusk, and, again, totally automated to operate.”

In addition to the quality of the work itself, the company has built its reputation on the creativity of its award-winning designs. This means staying up on the latest trends, which Lawson said include both rustic and modern aesthetics.

“I would say that probably about 50 percent of what we do is something that’s really straight-line and modern and sleek, and then probably 50 percent where they’re wanting something that looks more natural,” he said.

The company pays just as much attention to quality and detail of the spas as it does in the swimming pools. No matter what the customer can dream up — from an in-ground spa that complements the swimming pool or a stand-alone unit that can help soothe the aches and pains of the day — Luxury Pool & Spa has the expertise to meet it.

“We’ve built elaborate spas that attach to the swimming pool, and we carry 20 some models of portable spas that are also very popular,” Jeremy said. “Most people love to have a spa in the winter months, but there are some folks, like me, who love their hot tub year-round too.

“We carry a wide range of hot tubs to meet just about every need and backyard, and as far as the portable models go, we can generally deliver within just a few days. We also just unveiled a new financing program that makes our portable models affordable to a wider range of customers.”

The company’s expertise does not stop with the completion of a job. Everything Luxury Pool & Spa sells and installs is backed up by some of the best warranties in the business. The company also provides winterizing and spring tuneups, servicing pools the company has built to help keep them operating in tip-top condition, and carries a full line of pool products to ensure maximum enjoyment. The experienced staff’s expert advice about pools comes standard.

“We advise our customers on water chemistry,” Lawson said. “They come in and we run a computer analysis and tell them exactly how much to add of what, when to do it — all of that.”

A pool can add value to a home, not to mention provide a setting for many happy memories created with family and friends. Nationally recognized by its fellow pool builders, Luxury Pool & Spa’s reputation for quality work and high level of customer service is the client’s assurance their investment is being well spent.

“Over the years, we have been recognized by the pool industry for the quality of our business,” Lawson said. “Our retail store in Conway won the gold award among our buying group, which includes about 400 builders around the nation who vote on the awards. We have also had several other swimming pool projects that won silver and bronze national awards, and we’re really proud of that.

“Being recognized by other pool professionals is really special for us, but what’s most important is how many of our customers have come to us for service after the sale, to get supplies, and we have several clients who we have built two, three, even four pools for. What we do is hard work, it’s honest work, and it gets down to just treating people right. We build pools, but taking care of our customers is what we really do.”