On Saturday, June 1, Goodwill Industries of Arkansas (GIA) will host the viral internet duo Toasters ‘N’ Moose, of “Taste the Biscuit” video fame, to debut their new song, “Take Me Thriftin’,” in a live performance. The music video and a 5-minute mockumentary, all shot in Arkansas, will also premiere at the event.


The event will take place at 2 p.m. at the Goodwill located at 109 Markham Park Drive in Little Rock. While the store will look a little different with a stage and limited seating, it will still be open for customers to shop.


Toasters ‘N’ Moose will perform their favorites, including their new song, “Take Me Thriftin’,” which was produced by Vincent Gargiulo and commissioned by GIA. The duo will be available for a meet-and-greet, photos and autographs after the performance. Tickets are not required, but donations of goods will be accepted.


Toasters ‘N’ Moose toured several Goodwill locations to shoot the documentary, including stores in Little Rock, Springdale and Batesville, as well as other stops in Bald Knob where the legendary Jimmy Doyle Country Club once stood.


On the last day of filming, May 3, a nine-second clip was released on social media. Within 36 hours, there were 1.5 million views on TikTok and 1 million views on Instagram. To date, collectively those views have now topped 6 million on social media platforms.


“The first time I saw ‘Taste the Biscuit’ on the internet, I thought they were in a Goodwill store, as most everyone else thought too,” GIA Senior VP of Development Shannon Boshears said. “I had always imagined them doing a pop-up concert at one of our Goodwill retail locations just for a fun event.”


Boshears reached out to the duo, who loved the idea. The song was written and recorded with the help of Gargiulo within just two weeks, with the Goodwill tour already booked as well.


“It’s been validating to see the success of our nine-second video clip going viral and the reaction from Toasters ‘N’ Moose and Goodwill fans alike,” GIA President and CEO Brian Marsh said. “We knew this would be a successful campaign, and we think everyone will really enjoy the full song and video as it features the benefits and excitement of thrifting at a Goodwill store.”


Toasters (Estelle Piper) ‘N’ Moose (Tom Shaw), a fictional 70’s pop duo, exploded on the internet with the performance of the song, “Taste the Biscuit” from the 2010 mockumentary, “Chicken in the Shadows,” written and produced by Gargiulo. A resurgence of the song in October 2022 resulted in “Taste the Biscuit” racking up tens-of-millions of views, shares and endless remixes making them one of the most popular social media darlings in history. The song was filmed in a now-closed California thrift store prompting thousands of comments from fans suggesting it was filmed in a Goodwill location or that they should do a tour of Goodwill stores across the nation.



“Take Me Thriftin’” will be available to stream beginning June 1.


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