Sweet Paris Crêperie & Café has opened its first Arkansas location at Pinnacle Hills Promenade, bringing a menu filled with sweet and savory crêpes, waffles, croffles, salads, pressed paninis and handcrafted coffee drinks to Northwest Arkansas.
Located at 2203 Promenade Blvd., Space 8105, the restaurant officially opened May 4 and is now serving breakfast, lunch and dinner daily in a casually elegant setting inspired by Parisian cafés.
The Rogers location will celebrate its grand opening on May 29 from 10 a.m. to 2 p.m. with a ribbon-cutting ceremony, giveaways and special in-store festivities for guests.
In addition to its signature crêpes, Sweet Paris offers handcrafted lattes made with freshly ground Italian coffee beans, premium matcha beverages and a variety of café-style dishes designed for brunch outings, casual lunches or evening gatherings.
Guests can also download the restaurant’s app and join the Sweet Paris Passport loyalty program to receive rewards, exclusive offers and updates on menu launches and events.
Nutella Crêpe
The Rogers restaurant is owned and operated by husband-and-wife team Michael Aaron and Melissa Aaron alongside partners Michael Cooper and Lane Cooper. The Aarons previously spent more than three decades opening and operating multiple Sonic Drive-In locations before expanding into additional restaurant concepts.
“When we were looking to expand our portfolio, we knew we wanted a brand we truly believed in,” Michael Aaron said. “From the moment we experienced Sweet Paris, we were drawn to the ambiance, the quality of the food and the leadership behind the brand. We’re excited to introduce something new and special to the Rogers community.”
Steakhouse Panini
Sweet Paris was founded in 2012 by Ivan Chavez and Allison Chavez with the goal of reviving the art of eating crêpes. Since then, the brand has expanded with locations across Texas, Arizona, Florida, Minnesota, Tennessee and Mexico.
“We are incredibly excited to introduce Sweet Paris to Arkansas for the very first time,” Allison Chavez, CEO and co-founder of Sweet Paris, said. “The Rogers community is vibrant, growing and full of energy — everything we look for in a new market. With the Aarons leading the way, we’re confident this location will quickly become a local favorite.”
The Rogers café is the first part of a six-unit expansion agreement that will bring additional Sweet Paris locations to Arkansas, Oklahoma, Texas and Missouri in the coming years.
Sweet Paris Rogers is open Sunday through Thursday from 8 a.m. to 9 p.m. and Friday through Saturday from 8 a.m. to 10 p.m.
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