Rood Heating, Cooling and Geothermal


For nearly 65 years, Rood Heating and Cooling has been serving Arkansas and the River Valley. The company started in 1955 when Fred Rood was hired to dig plumbing ditches at Arkansas Tech University. He later incorporated and set the foundation for the business’ growth. Over the years, the family-owned and operated company has been led by four generations Roods – Fred, Freddie, Eddie and Preston.

Rood Heating and Cooling offers a wide range of products from geothermal heating systems to residential alarm systems. The Russellville-based company installs, repairs and services heating and air conditioning systems, heat pumps, gas furnaces, insulation and fabricates customized ductwork needed to complete any and all jobs. It has a full-service department with trained technicians, as well as an installation department that is second to none. Rood offers service seven days a week, as well as emergency service, on all brands of equipment.

“We are big enough to serve our customers, but still small enough for Freddie, Eddie and me to be involved in every install,” says Preston Rood. “We have worked on many different projects ranging from small homes all the way to some of the largest commercial buildings. We keep our product knowledge up to date and offer our insights on every piece of equipment from high efficiency to base models. We also provide spray foam insulation, which greatly helps people achieve true energy efficiency in their homes, and have licensed plumbers and electricians for installation and service needs.”

The Roods have the business in their blood.

“Like my dad and his dad, I have been involved since I was a kid,” Preston says. “We have all been from digging ditches and installing units to managing daily operations of our business. It’s truly a blessing. Not many businesses have been operating through four generations and 64 years.”

The foundation for the company’s longevity is based on trust. The cornerstone is simple – continuously exceed expectations in every part of the business. If ever a customer is not completely satisfied, the Roods are there to listen and make it right.

“We do what we say, and we are honest,” Preston says. “We give our honest opinion when asked instead of trying to push a sale on to a customer.”

Their clients have responded by awarding them with best of the best awards, while vendors have recognized them, too. They have received outstanding dealer awards from American Standard, as well as many top sales awards from geothermal company WaterFurnace.

The Roods say being able to adapt and evolve has been a big part of their company’s survival for more than six decades. Treating employees like they are part of the family, not just workers, has been a hallmark of their operation.

“The thing I love most about what I do is working with my family every day and knowing we can provide quality service to our customers,” Preston says. “We also enjoy helping our employees grow and become part of our family. We have several employees who have been with us for nearly 20 years.”

4810 W Main St., Russellville • 479.968.3131 •

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