“Up to Something Local” campaign

The North Little Rock Convention & Visitors Bureau just announced its limited-time restaurant gift card program called “Up to Something Local.” Folks can purchase gift cards at the North Little Rock Welcome Center (600 Main Street) or onlinethroughout the holidays. The center is open Monday through Friday, 9 a.m. to 4 p.m. and curbside pick-up is available.


“Gift cards are an easy way to give a ‘local’ experience, whether it’s an old favorite or a new restaurant your friends and family want to try,” says Stephanie Slagle, North Little Rock CVB marketing director. “Especially now, when everyone has different comfort levels around dining, gift cards can easily be used for dining in or ordering to-go, used immediately or saved for later.”


“The main purpose of the initiative is to help North Little Rock restaurants,” Slagle says. “All revenue from the gift cards goes right back to the local store. Customers can easily shop gift cards for multiple people on their lists, and the restaurants have more opportunities to get in front of new or repeat customers.”


While the Welcome Center is a great one-stop shop, folks are also encouraged to head directly to their favorite North Little Rock restaurants for gift cards.


“We encourage everyone to buy gift cards directly from the restaurants if possible, which have more flexibility for the amount on the card and number of cards. We have almost 300 restaurants in North Little Rock, and a lot of them do sell gift cards, just ask,” Slagle says. “Our restaurant owners and managers have also asked us to help communicate that they are doing their absolute best to provide a safe dining experience for patrons, whether they are dining in or ordering to-go.”


The “Up to Something Local” restaurant gift card program plans to stay in place through at least the end of 2020.