Halloween is right around the corner, and let’s face it, the festivities wouldn’t be nearly as much fun if we all showed up in the same costume. On the other hand, some people would rather honor this year’s pop culture trends with their costume – and that’s okay, too!

 

Fortunately, we do have a way to sort of predict what will be the most popular Halloween costumes in 2023. Boohoo fashion experts recently analyzed Google Trends data to figure out the most Googled Halloween costumes in each state, categorizing pop culture-inspired costumes as well as the more traditional ones.

 

Unless you’ve been living under a rock this year, you can probably guess the most popular pop culture character in the U.S. this year… Barbie. After all the press we endured for that film, it’s no surprise the character is the most searched-for costume among 14 states. And if there are Kenough significant others for all those dressed in Barbie costumes, it’ll probably turn into the most popular couples costume of the year as well.

 

barbie-margot-robbie

Margot Robbie as “Barbie”

 

As far as traditional costumes go, the skeleton was also the most popular in 14 states. Perhaps the skeleton look was popularized this year by Phoebe Bridgers, a singer who frequently makes the skeleton a part of her wardrobe and just so happened to open for Taylor Swift on her Eras Tour in the recent past. But also, skeletons kinda just never went out of style anyways. …If you know, you know.

 

Phoebe-Bridgers

Phoebe Bridgers

 

Speaking of Taylor Swift, we were surprised we didn’t see her on the list of pop culture-inspired costumes. But Googling her iconic concert outfits probably wouldn’t exactly qualify as a costume search since she’s, ya know, an actual human being. Nevertheless, we can still expect to see lots of Swift-inspo from her various eras throughout Halloween celebrations.

 

But enough of that. Here’s the list of 2023’s most Googled traditional and pop culture-inspired Halloween costumes by state:

 

  • Alabama
    • Skeleton
    • Wednesday Addams (Wednesday)
  • Alaska
    • Ghost
    • Cruella de Vil (101 Dalmatians)
  • Arizona
    • Skeleton
    • Gwen Stacy (Spider-Man)
  • Arkansas
    • Scarecrow
    • Princess Peach (Super Mario Brothers)
  • California
    • Skeleton
    • Weird Barbie (Barbie)
  • Colorado
    • Ghost
    • Barbie (Barbie)
  • Connecticut
    • Skeleton
    • Barbie (Barbie)
  • Deleware
    • Cat
    • Barbie (Barbie)
  • Florida
    • Skeleton
    • Wednesday Addams (Wednesday)
  • Georgia
    • Vampire
    • Wednesday Addams (Wednesday)
  • Hawaii
    • Witch
    • Wednesday Addams (Wednesday)
  • Idaho
    • Zombie
    • Barbie (Barbie)
  • Illinois
    • Pirate
    • Princess Peach (Super Mario Brothers)
  • Indiana
    • Skeleton
    • Princess Peach (Super Mario Brothers)
  • Iowa
    • Zombie
    • Wednesday Addams (Wednesday)
  • Kansas
    • Clown
    • Barbie (Barbie)
  • Kentucky
    • Witch
    • Harley Quinn (Birds of Prey)
  • Louisiana
    • Zombie
    • Poison Ivy (Batman & Robin)
  • Maine
    • Vampire
    • Wednesday Addams (Wednesday)
  • Maryland
    • Ghost
    • Wednesday Addams (Wednesday)
  • Massachussets
    • Skeleton
    • Weird Barbie (Barbie)
  • Michigan
    • Witch
    • Barbie (Barbie)
  • Minnesota
    • Vampire
    • Barbie (Barbie)
  • Mississippi
    • Ghost
    • Barbie (Barbie)
  • Missouri
    • Ghost
    • Weird Barbie (Barbie)
  • Montana
    • Skeleton
    • Barbie (Barbie)
  • Nebraska
    • Dog
    • Barbie (Barbie)
  • Nevada
    • Ghost
    • Princess Peach (Super Mario Brothers)
  • New Hampshire
    • Witch
    • Barbie (Barbie)
  • New Jersey
    • Ghost
    • Wonder Woman (Wonder Woman)
  • New Mexico
    • Skeleton
    • Wednesday Addams (Wednesday)
  • New York
    • Skeleton
    • Barbie (Barbie)
  • North Carolina
    • Angel
    • Wednesday Addams (Wednesday)
  • North Dakota
    • Ghost
    • Princess Peach (Super Mario Brothers)
  • Ohio
    • Vampire
    • Wednesday Addams (Wednesday)
  • Oklahoma
    • Skeleton
    • Princess Peach (Super Mario Brothers)
  • Oregon
    • Zombie
    • Harley Quinn (Birds of Prey)
  • Pennsylvania
    • Zombie
    • Catwoman (Catwoman)
  • Rhode Island
    • Skeleton
    • Princess Peach (Super Mario Brothers)
  • South Carolina
    • Pirate
    • Wonder Woman (Wonder Woman)
  • South Dakota
    • Pirate
    • Barbie (Barbie)
  • Tennessee
    • Dog
    • Harley Quinn (Birds of Prey)
  • Texas
    • Skeleton
    • Princess Peach (Super Mario Brothers)
  • Utah
    • Cat
    • Wednesday Addams (Wednesday)
  • Vermont
    • Skeleton
    • Wednesday Addams (Wednesday)
  • Virginia
    • Ghost
    • Weird Barbie (Barbie)
  • Washington
    • Dog
    • Harley Quinn (Birds of Prey)
  • West Virginia
    • Vampire
    • Princess Peach (Super Mario Brothers)
  • Wisconsin
    • Vampire
    • Cruella de Vil (101 Dalmatians)
  • Wyoming
    • Zombie
    • Barbie (Barbie)

 

So, what will you be dressing up as for Halloween this year? Do you plan on going with the trends or trying out something original? Let us know on social media!

 

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