Michaels’ Newest Store Concept Makes Its Arkansas Debut

Rogers is now home to the latest version of Michaels, as the craft retailer expands its new experiential store concept to Arkansas.

The Rogers location is the third Michaels store to feature the new format, following openings in Easton, Ohio, and Irving, Texas. The company says the concept is designed to create a more hands-on shopping experience while testing features that could eventually be introduced at other Michaels locations.

“Our new stores represent an exciting milestone within Michaels’ broader transformation to redefine the customer journey and become a true destination for creativity and celebration,” said David Boone, CEO of Michaels. “The new format reflects our customers’ desire for more inspiration and hands-on, analog experiences, while providing a space for the local community to connect, create, and celebrate.”

The Rogers store is divided into distinct shopping areas, with displays and project ideas intended to help customers envision what they can make with the products.

One of the highlights is the Knit & Sew Shop, which features Michaels’ largest-ever assortment of fabric and textiles, along with a fabric Cut Bar and a Swatch Bar offering access to 1,000 online fabric samples. Customers can browse physical swatches, scan QR codes to order products or get assistance from a team member.

Other sections include Fine Arts, Floral & Greenery, Crafting & Kids and an expanded Framing & Personalization area. The latter includes custom framing, same-day photo printing, 10-minute custom framing and new personalization services such as embroidery, engraving and made-to-order stickers.

The store also features The Party Shop at Michaels, with an expanded party selection, Balloon Bar and upgraded space for birthday parties, community events and classes.

For shoppers looking for smaller creative projects, the store features several interactive “Signature Moments”: Candy Bar, Favor Bar, Charmed Bar, Patch Bar and Marker Bar. The Marker Bar will allow customers to customize their own watercolor, acrylic or alcohol marker in various colors, sizes and tips.

The new store also includes a dedicated Welcome Center, faster self-checkout access for Michaels Rewards members and convenient Buy Online, Pick Up In-Store stations.

For more information about the company, click here.