Intriguing Men: Bruce Trimble



Bruce Trimble

Director of Business Development for The BridgeWay Hospital, Inc.

Bruce Trimble is an avid mental-health advocate and award-winning public relations strategist and writer with extensive professional management experience in the public and private sectors, specializing in health care.

As the director of business development of The BridgeWay Hospital, a psychiatric facility with inpatient, partial and outpatient programs, Trimble connects children, adolescents and adults with health care and mental health care. Simultaneously, he is responsible for contracting with state and national insurers so that people of all ages may lead healthier lives.

Trimble holds a Master of Arts in Applied Communication and a Graduate Certificate in Conflict Mediation from the University of Arkansas at Little Rock and holds an Accreditation in Public Relations (APR) from the Public Relations Society of America (PRSA). In 2015, the Arkansas Chapter of PRSA honored him with the Crystal Award, which is given to professionals who have made significant contributions to the public relations profession.


Hometown: I was born in Little Rock and adopted by native Arkansans. My father was in the civil service and transferred to air force bases around the U.S. I returned permanently to Little Rock in 1999, which may explain why I don’t have a southern accent … and why people wince when I try to say “y’all.”

What are you passionate about? To change the culture, you must change the behavior. We need to change the culture of health care so people are not just encouraged to get help for mental health issues, but appreciated for doing so. Seeking help is a sign of courage, not weakness.

Favorite place in the world: At the concert of one of my many favorite bands.

Volunteer work: I’ve been fortunate in that I’ve always been surrounded by others who have inspired me to reinvest in my community. Because I’ve gained so much from others, I’m not only compelled to invest my time, energy and thought into volunteerism, I’m honored to do so.

One word that describes you: Collaborative

Favorite food: Italian. Based upon my tastes, I’m convinced I have Italian genes, and I love to cook Italian dishes as well as others.

What is the accomplishment you’re most proud of? To have been appointed by Gov. Asa Hutchinson to serve on the Arkansas Suicide Prevention Council in 2015.

Personal motto: “There are no straight lines or sharp corners in nature.” – Antoni Gaudi

What do you love about what you do? Having personally struggled with depression, I know it takes strength to ask for help. I enjoy the challenge of breaking down the barriers that prevent people from receiving the health care they need. To see people living happier and healthier lives after receiving help is quite satisfying.

What’s left on your bucket list? A trip to Europe would be ideal … starting in Italy.

Click here to read more about the 2017 Class of Intriguing Men.

Photo by Janet Warlick

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