Family Business: Mercedes-Benz of Little Rock


Mercedes-Benz of Little Rock

Little Rock, AR


Mercedes-Benz of Little Rock General Manager Kevin Wilson says the business is locally owned and has been serving Arkansas for over 40 years now.

Wilson says the family-owned business is unique because the owners truly care about their employees and customers.

According to the company’s website, the Mercedes-Benz team believes that its valued customers deserve the best from their dealership of choice.

Wilson says he got started in his line of work because he “wanted to come to work for a great company.”

“The business is customer-friendly and strives to always be perfect.”

Over the years, industry growth changed certain aspects of the business, Wilson says.

“The industry has really changed because of the Internet,” he says.

The Internet helps customers get a great deal and helps the Mercedes team serve the customers, he says.

It is important to have a family-owned business, Wilson says, because family members are involved in the business’s day-to-day operations and they know and care for all employees.

General Sales Manager Steve Roscoe has worked for Mercedes-Benz of Little Rock since August of 1984.

“Mercedes invented the automobile,” he says. “We brought most of the innovations you would expect and see in a car to the marketplace.”

He says Mercedes-Benz is not only the original car company, but it is also the most innovative — and it uses those innovations to make drivers and passengers safer.

“Mercedes builds a safe car.”

According to the company’s Facebook page, the business has been the only authorized Mercedes-Benz dealership in central Arkansas since 1971.

Roscoe says the business is large enough to serve the community, but still has “that small business charm.”

Buying a car is an important decision-making process, he says, and the experience is dependent on the quality of service that the staff at Mercedes-Benz of Little Rock provide.

“We want to be well-received in the community.”

“Our owners get an immediate response from the community of how their business is performing,” he says.

The Mercedes-Benz dealership continues to be extremely involved with its customers and it strives to stay connected with the community throughout Arkansas.

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