Family Business: Diamond Center


Diamond Center

Fort Smith & Fayetteville, AR[

479-452-0246 | 479-445-6646

Jim Cash III owns and operates the Diamond Center, a fine jewelry shop located in Fort Smith, Arkansas and Fayetteville, Arkansas.

Cash says the store is unique because it is a Preferred Retailer with Preferred Jewelers International. He explained that because of its membership with the organization, the store offers a free lifetime warranty on all of its products.

Cash says the store is unique because of their exclusive membership through Preferred Jewelers International.

“I think technology has helped in that it has made our clients much more educated about their purchases,” he says.

Cash says he thinks all businesses start out family-owned.

“We truly care for our clients,” he says. “We want them to feel like family. We’re not here just to sell jewelry; we want clients for life. We also try to be heavily involved in our community.”

He’s not the first Jim Cash in the family to be in the diamond business; the Diamond Center has been in business for 40 years and was ran by his father, Jim Cash Jr., until December of 2015.

Other family members involved in the company include Cash’s brother, Zach, who is also an owner; Cash’s wife and sales manager, Kayla; and Cash’s son, Alex Collins, who deals with the sales and marketing of the business.

“My brother and I bought the store at that time and also opened a second store in Fayetteville on Dec. 1, 2016,” he says. “We plan to become a regional brand servicing all clients for engagement rings and fine jewelry. ”


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