Faces of Arkansas: The Face Of Fine Jewelry, Sissy’s Log Cabin

William Jones IV, COO


Sissy’s Log Cabin is synonymous with fine jewelry, but for Chief Operating Officer William Jones IV, it’s their extraordinary customer service that truly sets the business apart. “Our mission is to provide the best retail experience — not just in jewelry, but in all industries,” Jones said.


A culture of caring starts from the inside, and that is why Sissy’s Log Cabin invests heavily in the local community and the well-being of its employees. “Our family believes in Arkansas,” Jones said. “We’re committed to raising our kids here, along with doing all we can to support the families of our employees.”


Throughout the business’ growth into the state’s go-to fine jeweler, Sissy’s has stayed committed to hiring team members who will provide the best possible customer service. As the definition of that quality service evolves, so does the Sissy’s approach. One of the company’s recent priorities has been to expand and improve the brand’s virtual avenues.


For Jones, the other key to Sissy’s continued success is trust. Customers trust that they’re not only getting the best purchasing experience, but that they’re also buying the highest-quality products. Building those relationships keeps the Sissy’s Log Cabin brand strong and ensures that customers keep coming back for all of their jewelry needs. “Our client relationships mean everything to us, so much that we post our cellphone number outside of every location in case of a jewelry emergency,” Jones explained.


From growing the family-owned-and-operated business across the state to supporting local charitable organizations – the Jones family’s goal is to do everything they can to make Arkansas the best it can be.


Pine Bluff, Little Rock Heights, Little Rock Promenade, Conway, Jonesboro and Memphis

Facebook:  Sissy’s Log Cabin    Instagram: sissyslogcabininc