Cracker Barrel Old Country Store is serving up more than comfort food this fall. The restaurant and retail brand has launched a new campaign, “All the More,” celebrating over 55 years of country hospitality while rolling out new menu items alongside improvements of the usual faves, updated restaurant designs and an enhanced brand look.
“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall,” said Sarah Moore, chief marketing officer.
The campaign features country music star Jordan Davis, who says Cracker Barrel has always felt like home to him.
“It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” Davis said. “That’s something I try to bring into my music too; real moments that feel good and bring people together. I’m proud to be part of this next chapter and to celebrate what makes Cracker Barrel so special to so many.”
To kick off the partnership, Cracker Barrel and Davis hosted “A Taste of Country, Anytime” in New York City on Aug. 21. The event showcased signature hospitality complete with rocking chairs, classic Cracker Barrel games, live entertainment and, of course, comfort food.
Following the event, guests nationwide can enjoy a complimentary Classic Side with any purchase Aug. 23–24 as part of the celebration.
The new fall menu, available now, includes breakfast options like the Uncle Herschel’s Favorite (a fan-favorite), the hearty Sausage(or Bacon) & Egg Hashbrown Casserole and the indulgent Butter Pecan French Toast Bake. For lunch and dinner, guests can try dishes like Herb-Roasted Chicken, Hashbrown Casserole Shepherd’s Pie and Slow-Braised Pot Roast. Sweet finishes and sips include Butter Pecan Sticky Buns, a Cinnamon Roll Skillet, a Brown Sugar Latte and Wild Berry Tea.
Cracker Barrel’s updated visuals will also appear across menus and marketing materials, reflecting the brand’s signature gold and brown palette and a refreshed logo that stays true to the iconic barrel that started it all.
With nearly 660 locations nationwide, Cracker Barrel remains a staple for homestyle meals and heartfelt moments, now with fresh flavors and a new look just in time for fall.
All images in the feature photo are credited to Cracker Barrel.
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