Lauren Coker Stringer and her mom, Misti Coker

This year’s Cattle Baron’s Arkansas event will also honor the work of Misti Coker, founder of the nonprofit Personal Pep Rally. Based in Stuttgart, the organization prepares and ships gift boxes to cancer patients as a means of encouragement in their fight against the disease. Packages reach more than 500 patients in 100 communities in Arkansas as well as 37 states and into Canada. The group’s 5K obstacle race, Endure the Dirt, is one of the most popular races in the Grand Prairie region of Arkansas and the primary fundraiser for the nonprofit.

Personal Pep Rally grew out of the family’s grief over the loss of a loved one to cancer. Marc Stringer, husband to Misti’s daughter Lauren and a former college athlete, was a popular boys basketball coach at White Hall High School when he was diagnosed with esophageal cancer. The diagnosis came a little more than a year after the couple were married in 2015. Experiencing his courage in the face of a killer disease right up to his death in 2020 inspired Coker to serve other cancer patients with care packages that have become the core of Personal Pep Rally’s mission.  

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