Tracie J. Kelley is the president and CEO of KellCo Custom Homes, Inc., Energy Air, Inc. and KellCo Real Estate, Inc. Since 1992, Kelley has been in custom home building and the real estate industry, serving all of Central Arkansas.


“The most important task for me right from the start is establishing a solid relationship and a good understanding of my clients’ best interests of their new home, which includes an excellent level of communication,” Kelley says. “Once a budget and approval process has been established, I then start the planning and architectural design phases. For me, it’s much more than just building a home. My greatest passion in custom home building is having the ability to build with a unique vision that adds personal testimonies to each project within the communities of Arkansas.”


Kelley’s overall goal is for the homes she builds to be a reflection of its owners and their aspirations.


Stunning Stonehill 

In the heart of Sherwood sits this one-of-a-kind custom home, which was crafted to be an exquisite abode with an abundance of amenities. Kelley combined the purity of her design with a whimsical use of glass and metals.
Multiple floor-to-ceiling windows allow natural lighting within many areas of the home, while a heavy use of modern-natural materials around the home’s exterior creates a powerful aesthetic bond.


The two-story, switchback staircase offers a striking and clean flare, with black iron and solid stainless spindles, while showing off the dazzling glass chandelier perched directly above. This sleek design echoes the large windows and blends seamlessly into its contemporary surroundings, adding originality to the home, both inside and out.

Kelley has a soft spot when it comes to master suites. This one was designed using luxurious porcelain materials on the bath wall and shower.


The shower is a double walk-in and was designed with champagne trim lines and waterfall tub filler. These streamlined and striking contrasts are what Kelley refers to as “bold movements.”

Kelley has a soft spot when it comes to master suites. This one was designed using luxurious porcelain materials on the bath wall and shower.

The stark-white spa bathtub is centered elegantly, encapsulating serenity and simplicity.

The home also has an open floor plan and luxury features, including profile lighting within the stair treads.

The dazzling chandelier immediately catches the eyes of all who enter.

“People often hear that every home that I design and build is my favorite,” Kelley says. “Each home has a special uniqueness that I find myself falling in love with, each and every time. I build homes to reflect the lifestyle of today and carry your expectations forward — where families can grow and make memories.”

Kelley strives to deliver a dream-home reality with each new project she begins. Every home has a story, and she loves building those, too.


Charming Cliffside 


The Porte Cochere Estate House at Cliffside is a stunning and uniquely inspired home. The porte-cochere style is an echo of the 19th Century and features a grand entrance to a private courtyard. This private residence also has a motor court that accommodates added parking. 

Kelley had several goals while designing and building this home, such as embracing traditional styles while also incorporating modern originality; combining timeless elements to create an eclectic sense of wonder.


The double drive leads to an artfully designed landscape with rustic-style amenities. Its large windows frame the picturesque views and absorb lots of natural light which further highlights the coffered ceiling within the hearth room, handcrafted brick arches and woodwork. The chef’s kitchen is perfectly appointed with a large, culinary island and is accompanied by a double butler’s pantry. Italian porcelain splash tiling and acacia hardwood flooring accent the area built for entertaining, with plenty of space for family and friends. 


“As a custom home designer and builder, I am driven to new levels of uniqueness and architecture that continue to be the driving force for all my endeavors within the real estate industry,” Kelley says. “The responsibilities of a good contractor are hefty and, to say the very least, exhausting. Working with each individual needs of my clients is important to me, and it’s equally important that I get it right. Throughout the entire build process, I am fully committed and engaged.”