BEIGE Moves to The Heights, Celebrates Grand Opening


Downtown Little Rock storefront BEIGE is packing up and moving to The Heights.

Opened in 2015, BEIGE is known for their high-quality designer fashions sold in an airy, chic and modern location. After two and a half years of steady in-person and online growth, relocation became a necessity.

“Our clientele has really expanded beyond our local customer to a successful online boutique,” BEIGE stylist and event coordinator Sara Massana Hurst said. “Our new store will provide us the space to grow our e-commerce store.”

To celebrate the relocation, the BEIGE team is throwing a grand opening event from 6 – 8 p.m. on May 17 at 5915 Kavanaugh Boulevard. Boulevard Bread Company will be catering drinks and appetizers and Cupcakes on Kavanaugh will provide sweets.

According to the event’s Facebook page, the first 50 customers will receive a gift bag with items from both BEIGE and the store’s new neighbors. There will also be a drawing for a $250 gift card to the boutique.

Store owner Ashley Peeples worked with local interior designer Jill White on the design of the new store, according to a journal on BEIGE’s website. They pulled inspiration from hotels and shops that their team goes to when in New York City for Market Week.

“The new location is definitely going to feel very homey,” she said. “I want our customers to feel invited and comfortable when they visit.”

Hurst has been with been with the store from its beginning and is excited to be part of the journey to the Heights. She cherishes being part of a team where everyone has different personalities and styles, as it brings individuality and creativity to the team.

“BEIGE is not your average boutique,” she said. “Ashley really lets us be creative and try new ideas. No day is the same.”

BEIGE will begin business at its new location on May 18 during the normal store hours of 10 a.m. to 6 p.m.

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