Photos courtesy of Justin Mullins
Justin Mullins has been around the construction business for as long as he can remember. The son of a custom homebuilder, he learned early how important customer satisfaction is over the long haul and how a reputation for overdelivering on one’s promises was the best and most lasting brand marketing there is.
Along the way, he became fascinated with the art and construction science of building swimming pools, and by 2019, he was convinced he could improve on some of the design, quality and customer service of some other companies. He made the decision to launch his own pool and spa construction firm, one that would redefine customer service and craftsmanship in the industry.
Since then, Banana Hammocks Pool and Spa has become one of the fastest-growing builders of backyard fun in the business, serving both individual homeowners and custom homebuilders alike. The company builds quality gunite pools, as well as performing facelift and remodel work on existing pools.
“We can do any design element, any feature. Anything the client can imagine, we have the capability and experience to handle it,” Mullins said. “Our mission is to redefine luxury through the artistry of aquatic design with a commitment to timeless elegance, impeccable craftsmanship and seamless integration with our clients’ lifestyles.
Pools from Banana Hammocks Pool and Spa are not just water features but provide a stylish focal point for a home’s backyard.
“We strive to create sophisticated swimming pools that transcend mere water features, becoming exquisite focal points that elevate the aesthetic and ambiance of any and every outdoor space.”
Mullins accentuates that philosophy with the kind of practical production aspects that make him an ideal provider of pools for any sized building project.
“I want [the client] to know who they’re dealing with and to really get a chance to get to know them, as well, which is why I’m the person that they are dealing with from start to finish, whether that’s the homeowner or the homebuilder,” Mullins said. “I don’t have managers to hand things off to like some of my competitors. When the phone rings, I’m the one answering it. I’m the one the customer deals with for any design work, ideas and details, and I’m the one on-site when we break ground and throughout the building process who sees to it the quality is there.”
That strategy has proven to be very effective and has allowed Banana Hammocks to keep multiple homeowner projects running simultaneously with no letdown in responsiveness, service or quality. Coincidentally, those same traits are prized by high-end homebuilders and are what they look for in their vendors.
“Being a licensed contractor myself, I understand what luxury homebuilders are going through and the challenges they have keeping all the moving pieces of a project moving as one,” Mullins said. “I run a tight ship with my crews because I understand how important timing is on any jobsite. I’m very systematic in my approach to this business to help ensure we complete projects in a very efficient manner without any drop off in quality of the finished product. I’ve always cared more about the quality of pools that we are building over the quantity of pools that we are building.”
All of that being said, there are decided differences dealing with homeowners than in dealing with homebuilders, Mullins said. One thing he enjoys doing in serving homeowners directly is the extensive level of one-on-one education he gets to impart to them about their new backyard amenities.
“I really enjoy sitting down with homeowners, especially those who have never had a pool before, and walking them through how their pool works,” he said. “I enjoy educating them on that as one more element of delivering the ultimate in customer service when dealing directly with a homeowner.”
Mullins brings other things to the table that make him a valuable partner in assembling the dream backyard. With a degree in drafting, he can bring any design to life, and due to his varied background in construction, he can also build other backyard structures, including travertine and stone patios, outdoor kitchens, outdoor fireplaces, pool houses, and outdoor relaxation spaces to accentuate the elegant pools and spas themselves. He can visualize the project upon the first look of the backyard or site visit.
He said his multifaceted skill set helps further set him apart and brings an unparalleled level of expertise to each and every project, something that has helped him grow the homebuilder side of his clientele.
“When we’re working with a homebuilder, we always understand that we are just one part of the equation, and when they call us, our job is to get in, do our work and get out as efficiently as we can,” he said. “We’ve actually had homebuilders tell us to slow down because we worked so efficiently, they’d allotted a lot more time for us, thinking it would take longer than it did, especially for the high degree of quality we were delivering.”
Mullins’ energy, conscientiousness and expertise have helped Banana Hammocks Pool and Spa grow into a recognized name in the industry over the past six years, and the talented entrepreneur sees nothing but good things on the company’s horizon.
“It doesn’t matter if I am building for an individual homeowner or if I’m building for a homebuilder; our company brings the same level of excellence and craftsmanship to every single project,” he said. “We are a quality over quantity builder that offers meticulous design and premium finishes. We pride ourselves in providing an unparalleled customer experience that inspires joy and enriches clients’ lives for generations to come.”
Banana Hammocks Pools and Spa
501-251-1001
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