Heather Baker, president and publisher of AY Media Group, will be honored at the 10th annual Wowapalooza, put on by Women’s Own Worth. The event will take place at 11:30 a.m. on Oct. 10, at the Governor’s Mansion in Little Rock.


Baker was named WOW’s Woman of the Year in 2019 because of her extensive advocacy and philanthropy supporting programs serving victims of violence. She’s lent her time, energy and resources to a long list of civic and charitable organizations in addition to her work with Women’s Own Worth, including Children’s Advocacy Centers of Arkansas and Partners Against Trafficking Humans, for which she will serve as emcee of their respective fundraising events in 2023.


As a longtime and vocal advocate of Women’s Own Worth, Baker said the organization’s work took on added significance after she and her husband narrowly escaped injury from an attempted carjacking in 2021.


“I am honored and humbled to receive this recognition. I have always been driven to raise awareness of violent crime in our community and how to get victims of violent crime the help they need to move on with their lives,” Baker said. “After our ordeal, I doubled down on making our community safer and advancing the cause of groups serving individuals and families who have suffered at the hands of violent criminals.”


This year’s event will also honor previous WOW Women of the Year, including Penny Waldroup, survivor and advocate; Rep. Charlene Fite, legislator and advocate; Jane Evans, professor and advocate; Rhonda Wood, Arkansas Supreme Court Justice and advocate; Kim Bell, therapist and advocate; Jennifer Lancaster, attorney and advocate; Misty Hunt, advocate and volunteer; and Dawn Oakley Jones, advocate and volunteer.

WOW Women of the Year

Women’s Own Worth was founded by Jajuan Archer in response to her own experience with domestic violence. The organization’s hallmark event, Wowapalooza aims to raise awareness and support for victims of any type of violent crime. Proceeds from the luncheon will benefit WOW’s second transition villa.

Jajuan Archer


This year’s emcee will be Elicia Dover, host of KATV’s “Good Afternoon Arkansas”, and the auctioneer will be Gaylen McGee. Tickets are available at womensownworth.com/event-information.


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