The Argenta Community Theater, which has graced North Little Rock for 14 years now, recently revealed during a press conference its name change to “Argenta Contemporary Theatre” (ACT). This transformation marks a pivotal moment in the theater’s journey as it enters its 15th season and embarks on a path to the future while preserving its deep-rooted connection to the community. 


Argenta Contemporary Theatre’s decision to adopt its new name reflects the organization’s expansive growth, new education programming and its commitment to advancing the performing arts within and beyond the community. While its history began on Main Street in the heart of North Little Rock, ACT’s influence has grown far beyond its initial community to reach people in every corner of the state and even further afield. This expansion includes engagement with industry professionals who wish to teach, participate and support the theatre’s educational and production efforts. 


ACT Co-Founders Vincent Insalaco and the late Judy Tenenbaum established the organization as a nonprofit committed to serving the community through education and the advancement of the performing arts. ACT’s mission remains steadfast and is amplified through its facilities, which also include ACT II: The Sharon Heflin Performing Arts Education Center. 



The name change to Argenta Contemporary Theatre is not merely a rebranding, but a strategic move to enhance the organization’s potential for securing arts grants and garnering increased recognition for its endeavors. ACT will continue to fulfill its commitment to presenting important stories, classic plays and traditional musicals that resonate with today’s audiences and today’s artists. 


“The decision to refresh our brand as Argenta Contemporary Theatre underscores a significant step forward in our ongoing journey,” Director of Development Alyson Courtney said. “We are deeply rooted in central Arkansas, and this name change allows us to embrace our history while recognizing our growth and reach and what the future potentially holds. We will continue to honor the vision of our co-founders and serve the community through the performing arts, making meaningful contributions to the cultural landscape.” 


“This is the right moment for this change and I couldn’t be more proud of where we are and where Argenta Contemporary Theatre is headed,” said Insalaco. We continue to owe a debt of gratitude to the City of North Little Rock, The Tenenbaum Foundation, Karla and Will Felend, Legacy Termite and Pest Control, North Little Rock Tourism, the Arkansas Arts Council and the hundreds of volunteers and donors who have poured into this organization for more than a decade. They are the reason for our success and my hope is that our supporters always feel a part of the fabric of this organization.”




“This step in our evolution is a major one and helps us move to a semi-professional level where we can begin to offer our actors small stipends. We will start actor stipends with one show a season and hope to expand to more shows over the next five years. Our first ‘special engagement’ show will be Beautiful: The Carole King Musical in April,” Insalaco added.


Additionally, ACT announced: 

  • NEW website 
  • NEW 2024-25 season of musicals and plays that include: Grease, The Sunshine Boys in partnership with ACANSA, My Fair Lady, A Christmas Story the Musical, School of Rock, Gypsy and On Golden Pond 
  • NEW seating for the theater purchased by generous donors 
  • NEW reserved seating options 
  • NEW partnership with The Joint established to host cabarets and added ACT Education Classes and Camps 
  • NEW all cashless system
  • NEW season of sponsors for Argenta Contemporary Theatre mainstage productions and the ACT II Education Program: The City of North Little Rock, Karla and Will Feland, The Tenenbaum Foundation, Legacy Termite and Pest Control, North Little Rock Tourism, The Insalaco Family, First Security Bank, Blackberry Market, & Colonial Wine & Spirits
  • NEW Director of Creative Services Warren McCullough



Preview, general admission and VIP ticket prices will remain the same for the 24-25 season. A limited number of reserved riser seats will now be available to audience members for $10 more per ticket. In honor of the announcement and its 15th season, ACT Season Passes are on sale 15% off for 15 days ending on Wednesday, March 20. 


As Argenta Contemporary Theatre sets sail into this new era expect bold moves, unforgettable moments and extraordinary heart. We invite the community to join us on this exciting journey. We look forward to continued collaboration, creative exploration, and all the possibilities that the future holds for ACT. 


For more information about Argenta Contemporary Theatre, its upcoming productions and its mission, click here.


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