About Us

Vowell, Inc., is a multimedia company that specializes in niche market publishing. Our magazines and custom publications include AY Magazine (About You), a lifestyle publication; Mental Health Guide of Arkansas; Arkansas Hospitals (produced for the Arkansas Hospital Association); and Arkansas Money and Politics (AMP), the state’s premier business and political magazine. In addition to our print products, we have expanded websites and social media platforms.

We are a company of team players who are passionate about our craft. We work smart and have fun while working, at times, under pressure. (It’s still publishing–deadlines, deadlines!) We are one big family and we thrive on creativity.

Please email hbaker@aymag.com if you would like rates or to advertise in AY, Arkansas Money & PoliticsArkansas Hospitals or the Mental Health Guide. To subscribe or reach the office, call 501-244-9700.

MORE ABOUT AY READERS

Each month, 143,500 readers turn to the pages of AY Magazine for information about Arkansas people, events, travel, arts, dining, health and more. AY Magazine has more than 37,185 readers than our closest competitor and is distributed by mail and in select hotels, grocery stores, restaurants, upscale retail outlets, salons, hospitals and doctors’ offices.

MONTHLY PRINT READERS IN ARKANSAS

Our market reach is complemented by paid subscriptions and select mailings. We guarantee AY lands in the hands of your most desirable consumers. More than 5,600 issues are offered complimentary in upscale hotel rooms, and 100-plus doctors, dentist and medical professional offices. AY Magazine’s monthly distribution is audited by Circulation Verification Council, a third-party audit company. Media decision makers know CVC is an impartial and trusted source for information regarding market penetration, readership and audience characteristics.

Central Arkansas Readers 92, 684

Northwest Arkansas Readers 39,667

Northeast Arkansas Readers 6,601

Assorted Readers 4,546

 


DEMOGRAPHICS

AY Magazine is a multimedia resource with a singular purpose: to be Arkansas’ first choice for engaging information that enriches people’s lives through print, digital and social media.

AY readers are sophisticated and well educated, with disposable incomes. They are seekers of information and activities to improve their well-being and enjoyment of life.


KEY DEMOGRAPHICS
64% Female Readers

36% Male Readers

58% College Graduates

22% household incomes of $100,000 to $150,000

19% household incomes of $150,000 to $199,999

11% more than $200,000

Vicki Vowell

Vicki Vowell

CEO

Vicki Vowell is the founder and CEO of Vowell, Inc., a multimedia company that specializes in niche-market publishing. Vowell, Inc., publishes AY Magazine (About You), a lifestyle magazine, and Arkansas Money & Politics (Arkansas’ premier business and political website). Ms. Vowell, a native of Harrison who studied journalism at the University of Arkansas, created her publishing company so that she could share the stories of the people and places in Arkansas. Ms. Vowell will celebrate her 30th year as a magazine publisher in 2018.

In 2001, Ms. Vowell founded AY Magazine‘s “Runway for a Cause,” a luncheon/fashion show in which survivors of breast cancer walk the runway in the season’s high fashion. The luncheon has been one of the state’s largest fundraising events, and in its first 10 years, it raised more than $1 million for local breast-cancer organizations. The Association of Fundraising Professionals has named “Runway for a Cause” an Outstanding Volunteer Organization.

Ms. Vowell also serves the community as a member of the Little Rock Executive’s Association. She is on the board of Baptist Health Foundation, and she is a member of the CARTI Foundation, the Mayor’s Commission on Tourism, and Women and Children First. She is a past member of the boards of Curran Hall and CareLink. She has received the Phyllis Brandon Philanthropist Journalistic Award and was featured in the Arkansas Democrat-Gazette‘s “High Profile” in September 2009.

Heather Baker

Heather Baker

Publisher

Heather Baker has been married to her husband for 17 years. He is her #1 fan and supports her every step of the way. She has two very active and hyper kiddos that are six years apart. They are the best gift that she could have ever received!

Heather has +20 years of publishing and media expertise. She became a publisher at the age of 22 years old.

Her first publication was not your typical Cosmo magazine either, Heather has a passion for cars and her first publication was the Arkansas AutoBuyer. Heather is also the founding publisher and creator of Arkansas Times publications Arkansas Wild and Savvy Kids, as well as the H Baker Media publication Drive Arkansas.

Heather is now the publisher of Vowell, Inc. Which includes AY Magazine, Arkansas Money and Politics and the company’s special publications: Arkansas Hospital Association, Northwest Arkansas Medical Center and Mental Health Guide of Arkansas.

Her love lies with God, her family and friends. She loves to help as many people as she can. She is not perfect but she hopes that some little thing she does will change or make a difference in the world.

SALES is her thing!  TEAMWORK is the key!

Words to live by:

“What others think of me is none of my business.”

“We are what we believe we are.” – C.S. Lewis

“Go big or go home.”

Caleb Talley

Caleb Talley

Managing Editor

Caleb Talley is the managing editor at Vowell, Inc., responsible for the informative, entertaining and enriching content found in the pages of AY Magazine and the Mental Health Guide of Arkansas, as well as online at Arkansas Money & Politics.

Caleb cut his teeth in the world of print journalism as a reporter, photographer and opinion editor at his hometown daily newspaper, the Forrest City Times-Herald. It was there that he learned the importance of creating a relationship of trust with the readers in his community. He joined the Vowell, Inc. staff in December 2017.

Caleb’s column, Cash & Candor, highlights important topics in business and politics from in and around the Natural State. It can be found on AMP every Saturday.

Caleb earned his degree in journalism and political science at the University of Arkansas in Fayetteville. He and his dog live in west Little Rock.

Tyler Hale

Tyler Hale

ONLINE EDITOR

Tyler Hale is the online editor at Vowell Inc., responsible for managing the online content found on the AY Magazine and Mental Health Guide of Arkansas websites, as well as the Arkansas Money & Politics website.

A native of Wynne, Tyler has worked in the film and journalism fields. Prior to joining Vowell, Inc., Tyler worked as a reporter and photographer at the Forrest City Times-Herald.

Tyler earned a bachelor’s degree in comparative study of religion with a studio arts minor.

Joe David Rice

Joe David Rice

Travel Editor

Born in Paragould and reared in Jonesboro, Joe David Rice probably knows Arkansas as well as anyone alive. A former owner of an outfitting business on the Buffalo National River, he served under five governors as the state’s tourism director.

Later this year his Arkansas Backstories, a collection of essays on the state’s lesser-known aspects, will be published by the Butler Center.

Jamison Mosley

Jamison Mosley

Art Director

Being the art director, photographer and “web guy” at Vowell, Inc., I have gained the identity of a “Jack of all trades,” to a certain degree.

My daughters are my life, as well as my identity. I have a small 5-pound poodle and a 60-pound goldendoodle that crave my attention. They are my four-legged children. I can be introverted at times, but once you get to know me, I like to talk. If and when I have time, I am an outdoors enthusiast. I am an avid fly fisherman and backpacker and I like to enjoy a good beer around a nice campfire while looking at the stars. That’s it – plain and simple.

Words to live by: “If it ain’t broke, don’t fix it.”

Kellie McAnulty

Kellie McAnulty

Graphic Designer

I’m a graphic designer here at Vowell, Inc. Social media and graphic design are my passion. While I don’t know everything, and I’m learning every day, one thing I know for sure is that helping others succeed absolutely makes me thrive. When I’m able to help a person or business grow, it makes everything you go through worth it.

I’m blessed and so fortunate to be married to a wonderful man. We have a dog, two cats and two birds. We love traveling any time we get the chance and we love watching sports and reality TV.

Words to live by:

“We only got 86,400 seconds in a day to
Turn it all around or to throw it all away
We gotta tell them that we love them
While we got the chance to say
Gotta live like we’re dying.”  – Kris Allen

Rebecca Robertson

Rebecca Robertson

Graphic Designer

I am excited to be the newest graphic designer at Vowell, Inc. The world of print has always intrigued me and been my passion, despite our world’s technological advances. 

I am married to my best friend and have three bonus children. We cherish our time together as a family and spend as much time outdoors as possible.

Kayla Baugh

Kayla Baugh

Advertising Coordinator

I am the advertising coordinator here at Vowell, Inc.

Writing is my passion in life, and I’ve been writing poetry since I was six years old. I love spending time at home with my beautiful family every chance I get. I’m naturally inquisitive, and I love connecting with people from all backgrounds and walks of life.

Communicating with clients is my favorite part of the workday. Nothing beats a glass of wine, a good book and a positive outlook.

Words to live by:

“Be a voice, not an echo.”

“At first glance it may appear too hard. Look again. Always look again.”

“Unexpected events can set you back or set you up. It’s all a matter of perspective.”

Lisa Fischer

Lisa Fischer

LIFESTYLE CONTRIBUTER

Lisa Fischer is the former Lisa Gibson of Dermott, AR, She came to the Natural State after living in New Orleans and Newark, NJ, her birthplace.  She picked up a southern accent while here and even gained a bit of southern charm.  She attended college at the University of Arkansas where, while a journalism major, she finagled her way to work for the sports department during Hog games to emcee the pep rallies to become a yearbook editor of “The Razorback”. She moved to Little Rock after college and set her sights on tackling all media and started by working in television first, then radio and then writing for the statewide papers (yes, that includes the old Arkansas Gazette as well as the Arkansas Democrat-Gazette.) She left her morning radio show on B98.5 after 12 years there and has found her new home at AY Magazine as a contributor.  She and her husband Kris have been married since 1988.  They have three children in three different states but one cute granddaughter who’s in the 501.  That makes her heart sing.  And so does interacting with former listeners, viewers and now readers.  Give her a holler if you’d like.  lfischer@aymag.com.

Words to live by:

“Are you gonna eat all of that? Because if you aren’t, I’ll take a bite.”

Kat Robinson

Kat Robinson

FOOD AND TRAVEL WRITER

Kat Robinson is Arkansas’s food historian and most enthusiastic road warrior. The Little Rock-based travel writer is the host of AETN’s Make Room For Pie; A Delicious Slice of The Natural State and a committee member for the Arkansas Food Hall of Fame. Kat’s books include the comprehensive travel guide for pie lovers, Another Slice of Arkansas Pie: A Guide to the Best Restaurants, Bakeries, Truck Stops and Food Trucks for Delectable Bites in The Natural State, along with several other books (Arkansas Pie: A Delicious Slice of the Natural State,  Classic Eateries of the Ozarks and Arkansas River Valley, and Classic Eateries of the Arkansas Delta). She is the Arkansas fellow to the Southern Food and Beverage Museum, as well as the 2011 Arkansas Department of Parks and Tourism Henry Award winner for Media Support.

Her work appears in regional and national publications including Food Network, Forbes Travel Guide, Serious Eats, AAA Magazines and AY Magazine, among others. While she writes on food and travel subjects throughout the United States, she is best known for her ever-expanding knowledge of Arkansas food history and restaurant culture, all of which she explores on her 1200+ article website, Tie Dye Travels (TieDyeTravels.com). Before jumping into the world of food and travel writing, Kat spent time as the morning show producer for local CBS affiliate THV, a producer at Jonesboro-area station KAIT, and a radio producer and personality for KARN Newsradio.

Kat lives with daughter Hunter and partner Grav Weldon in the center of Little Rock.

Words to live by: 

I may not have gone where I intended to go, but I think I have ended up where I needed to be.” ~ Douglas Adams

Linda Burlingame

Linda Burlingame

Account Executive

Besides treasured time with my two children and grandchildren, I love entertainment: books, music, movies. I am a writer, and I like William Faulkner’s advice to writers, “Read, read, read. Read everything — trash, classics, good and bad.” I have a long list of favorite authors, including Hemingway, Michener, F. Scott Fitzgerald, Pat Conroy and Daniel Silva. I enjoy a good “beach read” from Dorothea Benton Frank! Sitting on the porch with a good book is time well spent.

I have been working in advertising a lot of years, and with AY since 2007. Most of those years I have lived and worked in Branson, Missouri, the live music capital of the world. This has nourished my love of entertainment! I’ve met and worked with talented, hard-working people, many of them world-famous. Famous or not, they all love what they do, whether it’s putting on a show, running a hotel, creating memorable dining experiences. To help clients promote their business has been rewarding every step of the way.

Words to live by:

“Love your neighbor as yourself.” If we remember our neighbors are not only down the street but also around the world, I believe that covers all the bases.

Stephanie Brown

Stephanie Brown

Account Executive

I consider myself a level-headed individual who takes things in stride. I have an adventurous side and I love to travel and be outdoors any chance I get. I also love, love, love my friends and family!

I LOVE my team here at AY. It’s a good thing to wake up and come to work with such a fun and supportive group. I also really love building relationships with my clients and meeting new people.

Words to live by: 

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” – Oprah Winfrey

Stacey Lipton McClellan

Stacey Lipton McClellan

Account Executive

I always love working with and for the AMAZING people across the state of Arkansas! Growing up in a political family has made me appreciate all the great and hardworking people this state has.

My claim to fame are my two beautiful daughters, Ali and Mary Margaret McClellan. I love being their mother and traveling the country watching these two amazingly fabulous dancers do their thing!

Words to live by: “God is within her; she will not fail.” – Psalms 46:5

Ginger Roell

Ginger Roell

Account Executive

I have been in advertising sales for over 25 years, in the Little Rock DMA, San Francisco/San Jose DMA and the Monterey-Salinas-Santa Cruz DMA. I am so excited about being here at Vowell, Inc. at this time in my life. This is one of the best, most enthusiastic and fun-loving group of people I have worked with! And, I love my dog!

Words to live by: “Do unto others as you would have them do unto you.” – Matthew 7:12

Tonya Higginbotham

Tonya Higginbotham

ACCOUNT EXECUTIVE

My journey as an account executive with broadcast television and print started 26 years ago. The opportunity to build lasting relationships with my clients while creating effective marketing and advertising campaigns has been very rewarding and is my professional passion. I can’t imagine a career outside of media.

I am a mother to one incredible son, who also happens to be my biggest supporter. This year I am starting a new chapter of my life by turning 50. Life is full of surprises, changes, bumps and challenges. Each day I live my life to the fullest. My motto “Live, Laugh, Love” has taken me every single step of the way. I have found if you love life, life will love you back.

Words to live by: “I can do all things through Christ who strengthens me.”  – Philippians 4:13

Rose Gladner

Rose Gladner

ACCOUNT EXECUTIVE

Rose Gladner (née Clemmons), from Pine Bluff, is the youngest child of Earl and Bennye Clemmons.

Bennye exposed Rose at an early age to cooking with love. There were wonderful smells emanating from the Clemmons kitchen every day, ranging from brownies and cheesecakes to meatballs and homemade soups. This explains Rose’s passion for sharing her cooking with those she loves.

Rose started her sales career with selling Girl Scout cookies and World’s Finest Chocolate bars. If there was a contest, she wanted to win. She loved selling anything and everything, which explains her love of media sales.

She has worked with Arkansas Business, Comcast Cable, KARK-TV, Arkansas Times, BIC Media, and now Vowell, Inc. Let Rose put her experience to work for you!

Rose and Neal Gladner have been married since 2001 and live in Hot Springs. They have two daughters and two dogs.

Words to live by: 

“If you find something you love to do, you’ll never work a day in your life.”  Earl Clemmons

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