AY Media Group (AYMG), is a multimedia company that specializes in niche market publishing. Our magazines and custom publications include AY Magazine (About You), a lifestyle publication; Mental Health Guide of Arkansas; and Arkansas Money and Politics (AMP), the state’s premier business and political magazine. In addition to our print products, we have expanded websites and social media platforms.


We are a company of team players who are passionate about our craft. We work smart and have fun while working, at times, under pressure. (It’s still publishing–deadlines, deadlines!) We are one big family and we thrive on creativity.


Please email hbaker@aymag.com if you would like rates or to advertise in AY, Arkansas Money & Politics, or the Mental Health Guide. To subscribe or reach the office, call 501-244-9700.

Heather Baker

PRESIDENT / PUBLISHER AY MEDIA GROUP Meet Heather Baker, the powerhouse of the publishing industry in Arkansas! With over 25 years of experience and an impressive portfolio of successful publications, Heather is a force to be reckoned with. From a young age, Heather’s passion for cars ignited her career as a magazine publisher. She fearlessly […]

Linda Burlingame

SENIOR ACCOUNT EXECUTIVE Besides treasured time with my two children and grandchildren, I love entertainment: books, music, movies. I am a writer, and I like William Faulkner’s advice to writers, “Read, read, read. Read everything — trash, classics, good and bad.” I have a long list of favorite authors, including Hemingway, Michener, F. Scott Fitzgerald, […]

Mary Funderburg

SENIOR ACCOUNT EXECUTIVE I am an Arkansas native, born and raised in Little Rock. I am a graduate of the University of Arkansas at Little Rock with a degree in Liberal Arts. I enjoy the outdoors and play competitive tennis year round. I have one son who is my world and love being with my […]

Dana Rodriguez

ACCOUNT EXECUTIVE Dana is an Arkansas native, born and raised in Sherwood. She graduated from the University of Central Arkansas with a bachelor’s degree in health service administration; She then went on to receive a diploma of nursing from Baptist Health College Little Rock. She plays competitive tennis year-round, and she loves being the varsity […]

Jona Parker

ACCOUNT EXECUTIVE Jona is an Arkansas native, born in Little Rock, graduated high school from Mt. St. Mary Academy and has spent the last 20 years in Hot Springs raising her family. She has three children, ages 19, 17 and 15. She loves cycling, being on the lakes, and spending time outdoors with her dogs. […]

Karen Holderfield

ACCOUNT EXECUTIVE After graduating from Bryant High School, Karen attended UA Little Rock where she majored in public relations with a minor in dance. She has spent more than 35 years of her career as an account executive in the cosmetic industry and is also the first professional, licensed boxing judge in the state of […]

Michelle James Daugherty

ACCOUNT EXECUTIVE Michelle was born and raised in Arkansas and graduated from the University of Arkansas. She owned her own business for 18 years. She is a seasoned sales and marketing executive with over 23 years experience. She loves helping her clients with print and digital advertising strategies. She has two children and her littlest […]

Lucie Pathmann

ACCOUNT EXECUTIVE Lucie began her career more than 30 years ago at Alltel, the nation’s fifth-largest wireless company until its sale to Verizon Wireless in 2010. Her work at Alltel allowed her to amass national credentials in marketing communications across a wide range of disciplines — from promotions to publicity. Following the sale, Lucie joined […]

Mike Bedgood


Lora Puls

GRAPHIC DESIGNER Lora has been a graphic designer for over 20 years. To her, layout design is like a puzzle; an exciting challenge to get all the pieces fitted together to create the perfect picture. Since family is at the center of her life and hers all live out of state, she travels frequently and […]

Jenna Kelley

GRAPHIC DESIGNER Arkansas native, born and raised in Benton, Jenna graduated college from Arkansas Tech University with a Bachelor of Fine Arts degree in Graphic Design. She has always loved creating things. Art has been her passion ever since she was a little girl. She is now married living in Conway with her husband and […]

Allison Runyon

ADVERTISING COORDINATOR Allison was born and raised in Arkansas. She was part of the cheerleading team at Cabot High School for five consecutive years and graduated in 2019. Upon graduation, she attended the Paul Mitchell cosmetology school, but she soon discovered her passion for the retail industry, where she spent the next five years. In […]

Dwain Hebda

EDITOR-AT-LARGE Dwain Hebda is president of Ya!Mule Wordsmiths in Little Rock. A writer, editor and journalist of some 30 years, his work appears in more than 30 publications in four states. Nebraskan by birth, Southern by the grace of God, he and his wife, Darlene, have four grown children and two lovely dogs.

Sarah Coleman

ASSOCIATE EDITOR Sarah is a passionate communications professional hailing from Northwest Arkansas. Sarah attended the University of Central Arkansas where she studied journalism and held several positions –including editor-in-chief – at the student-led newspaper, The Echo. With experience in daily, weekly and business news, Sarah enjoys writing feature-style stories about the people that make Arkansas […]

Mak Millard

ASSOCIATE EDITOR Mak Millard is based in North Little Rock and graduated from Hendrix College with a degree in English Literary Studies and Spanish. While at Hendrix, Mak was the editor-in-chief of the student-run news magazine The Profile and an editorial intern with The Oxford American. They enjoy writing of all kinds and have had poems published […]

Kellie McAnulty

MANAGING DIGITAL EDITOR Social media, web and graphic design is my passion. While I don’t know everything, and I’m learning every day, one thing I know for sure is that helping others succeed absolutely makes me thrive. When I’m able to help a person or business grow, it makes everything you go through worth it. […]

Kilee Hall

ONLINE WRITER Kilee Hall discovered her love for writing at a very early age, and began writing music at just eight years old. This passion continued into her adult years as she obtained a bachelor’s degree in public relations with a minor in Spanish from the University of Central Arkansas. After college, Kilee gained experience […]

Joe David Rice

TRAVEL EDITOR Born in Paragould and reared in Jonesboro, Joe David Rice probably knows Arkansas as well as anyone alive. A former owner of an outfitting business on the Buffalo National River, he served under five governors as the state’s tourism director. Later this year his Arkansas Backstories, a collection of essays on the state’s lesser-known […]

Sarah DeClerk

STAFF WRITER Sarah DeClerk is an Arkansas native who has served as board member and president for the Arkansas Society of Professional Journalists. She worked as a special sections writer for the Arkansas Democrat-Gazette, where she coordinated the weekly Homes Arkansas section, as well as award-winning magazines Downtown Little Rock and Real Weddings Arkansas, among […]

Lance Brownfield

STAFF WRITER Lance is an Arkansas-based journalist with international experience. A native of Malvern, he’s been a staffer at two daily newspapers in central Arkansas, The Sentinel-Record in Hot Springs and the Malvern Daily Record. As a freelancer, he’s written for publications such as the South China Morning Post, The Diplomat and China Christian Daily. […]

Julie Craig

HOME WRITER Julie Craig began her magazine career while living in New York City as an intern at Seventeen. With fashion and home design as her forte for the past 18 years, Julie is a blogger, writer and editor who has reported stories for Us Weekly and written about and photographed New York Fashion Week. […]

Mark Carter

AMP EDITOR Mark Carter began his journey in journalism at the Southwest Times-Record in Fort Smith beginning in 1989. Since then, he’s covered business, politics and more for Arkansas Business; a little bit of everything including news and sports for The Leader in Jacksonville; dabbled in corporate communications for outfits such as Arkansas Blue Cross and Blue Shield, CARTI and […]

Jessica Everson

EXECUTIVE ASSISTANT TO THE PUBLISHER Hilarious. Hard-working. Those are a couple of the attributes Jessica Everson says people use to describe her (at least when they want something). Jessica graduated from UALR with a degree in history and a minor in sociology. But since she doesn’t actively use her history background at work, she’s content […]

Vicki Vowell

CEO Vicki Vowell is the founder and CEO of AY Media Group (formerly Vowell, Inc.), a multimedia company that specializes in niche-market publishing. AY Media Group publishes AY Magazine (About You), a lifestyle magazine, and Arkansas Money & Politics (Arkansas’ premier business and political magazine). Ms. Vowell, a native of Harrison who studied journalism at the University of […]