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For Shantell Kelly, owner of S.R. Construction in Central Arkansas, the gameplan is pretty straightforward: create dream homes that last. But despite the many benefits of new builds and custom homes, she says that some are still wary of the concept. 


“New construction scares many people, but working with a good builder that takes the time to explain the process, stays organized and informs the homeowners of decisions they need to be making in a timely manner makes the process very enjoyable,” Kelly explains. “Communication and working closely together is key in having a great building experience.”


To calm some of those anxieties even more, S.R. Construction has designed a comprehensive buyer’s guide called “Home Buying 101,” which breaks down the process with frequently asked questions, cost projections and more. 


It’s to the latter topic that Kelly separates herself from the rest of the homebuilding world; in addition to her success in residential building, she is also a certified public accountant (CPA), able to maneuver any price range, no matter how big or small. 


“As a CPA as well, I’m very budget-conscious — always keeping in mind the best quality at the best price,” Kelly says. “Also, with having the ability to draw 3D plans, I can work with clients to help improve their dream home.” 


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