Little Rock, April 13, 2017 Parker Lexus was voted one of the top 12 Lexus stores in the WORLD and is up for the Lexus Brand Champion.
When asked what winning the title of the Lexus Brand Champion would mean for the dealership, Bruce Gilby, general manager of Parker Lexus responded, “It’s pride. It’s being the best of the best. Mr. Dave Parker will let you know up front that taking care of the customers comes first.”
Gilby also added that the dealership is up for the “League of Elite,” award. This recognition is reserved for only the very best Lexus Elite Dealers. Of the 238 Lexus dealerships in the country only 60 are elected to the “League of Elite.”
Gilby says that there are several aspects that qualify dealerships for this nomination, a few of them are best in customer satisfaction, best sales objectives, and best training objectives—all of which Parker Lexus knocked out of the ballpark.
When it comes to success, Gilby attributes his to hiring the right people, and taking care of those people. “It’s the employees that take care of the customers, and employee satisfaction is a priority.”
Gilby adds that the best thing to him about working at Parker Lexus is the family atmosphere. “The Parkers really create a great family atmosphere. Dave Parker tries to hit all dealerships and dealers in a day, connecting with everyone involved, and leaving no stone unturned.”
When it comes to purchasing a car, Gilby looks for the quality of the product and the integrity of the dealership that he is working with, so it makes sense that integrity is what he delivers throughout his own business.