The co-owners of an Arkansas-based chocolate maker announced this week that as their company expands, they’ll be changing its name from Hello Cocoa to Markham & Fitz.

Read the company’s press release below:

A Fayetteville chocolate maker is improving its quality, expanding its space and changing its name as it plans for relocation to Bentonville’s 8th Street Market.

The bean-to-bar chocolate shop known as Hello Cocoa is undergoing a name change to coincide with other improvements at the three-year-old store. Now known as Markham & Fitz, the chocolate maker will move to Bentonville late this year and offer new varieties of chocolates as well as specialty cocktails.

Markham & Fitz co-owner Lauren Blanco said the rebranding made sense to prevent any potential trademark issues for the growing company, which has posted revenue increases of more than 60 percent per year since its 2015 opening. The new Markham & Fitz is named after the middle name of co-owner Preston Stewart’s 4-year-old son and Blanco’s Aussiedoodle, Fitz.

“Markham & Fitz is our next step in a business that has grown beyond our expectations,” Blanco said. “We are blessed to provide a quality product sourced from growers and distributors committed to sustainability and ethical practices. We believe our commitment to ethics and sustainability set us apart, and we are glad our retail customers locally and our wholesale customers across the country have rewarded us with their business.

“As we grow as a company and move to a new location, we’ve set a higher standard for our products that will lead to a better overall customer experience,” Blanco added.

Markham & Fitz begins this fall using higher-quality chocolate in all its products, and it will introduce new flavors such as Sea Salt Almond and Caramelized Pecan. The larger retail space in 8th Street Market gives Markham & Fitz an opportunity to offer a dessert bar with drinks and to engage in some creative collaborations with other tenants of Northwest Arkansas’s new culinary hub.

“Preston and Lauren create the tastiest chocolate bars found anywhere, and we can’t wait for their opening at 8th Street Market in Bentonville,” said Bea Apple of 8th Street Market. “Markham & Fitz joins a rich core of organizations that will call 8th Street Market home. These businesses are committed to local and sustainable food, culinary entrepreneurship and quality that exceeds their customers’ expectations.”

Markham & Fitz is set to open at 8th Street Market in December. In the meantime, visit the chocolate shop at 4170 MLK Blvd. in Fayetteville or online at MarkhamandFitz.com.

Photo courtesy of Markham & Fitz