Guide to West Little Rock

glass with straw and drink

By Caleb Talley, Kayla Baugh and Grace Vowell

Where does Midtown end and west Little Rock begin?

While that question has remained the same for decades, the answer continues to change. Believe it or not, there was once a time when Stifft Station could have been considered “west Little Rock.” For a time, it meant anything west of University.

According to Dana Carney, of Little Rock’s Planning and Development Department, there’s no specific definition. “I imagine most folks have their own idea,” she says.

As the city continues its rapid, westward growth, the border of what is considered west Little Rock will certainly continue to change. Today, the general consensus is that anything past Interstate 430 now falls into that category.

And as west Little Rock continues to expand, more and more business owners are seizing on the opportunity to set up shop in this vibrant, burgeoning community of Arkansas dwellers. There’s truly something for everyone.
In our first-ever edition of AY’s Guide to West Little Rock, we’ll explore some of the many businesses that stretch from I-430 to Roland, making this little borough of the capital city great!

shopping center with buildings and cars

Pleasant Ridge Town Center

Pleasant Ridge Town Center

The Pleasant Ridge Town Center greets visitors as they make their way into west Little Rock. The premier retail shopping landmark, anchored by a Belk Department Store and a Fresh Market, lends a pedestrian-friendly environment throughout.

The first phase of this beautiful, sprawling shopping district, Pleasant Ridge West, opened in 1998. The town center, as we know it today, was completely in 2006. All told, Pleasant Ridge, owned and operated by Little Rock’s own Lou Schickel, has served the region for upwards of 20 years.

While the center’s management, leasing and grounds maintenance team consists of just five employees, the shopping district has generated hundreds of jobs and created countless opportunities for those in the west Little Rock community.

Many of their local tenants are popular, well-established businesses that have come to Pleasant Ridge from across Little Rock. In all, there are 14 restaurants, 13 services, 10 national retailers and 23 local retailers.
Schickel, who has also operated the popular Schickel’s Cleaners in Little Rock since 1969, can even be found walking through the center, engaging with tenants and visitors, alike. At Pleasant Ridge Town Center, everyone’s family.

plate and bowls on table

Everyday Chef

Everyday Chef

One popular business you’ll find in the Pleasant Ridge Town Center made its way there from Jonesboro. The Everyday Chef is an incredible store dedicated to the kitchen and dining experience.

The Everyday Chef made its way to west Little Rock in September 2016, after purchasing the Fifth Season from retiring owners, retaining their China patterns while also bringing in their own. This convenient location makes them a frequent haunt for “everyday chefs” from the Heights, Midtown, Pleasant Valley and Chenal.

The Everyday Chef is the concept of owner, operator and northeast Arkansas native Linda Wofford. It offers anything and everything one could imagine needing for both the kitchen and dining room, including gadgets that make cooking prep work easier. You’ll also find incredible cookware, serving pieces for any occasion, China and every day dinnerware.

The Everyday Chef is a family owned and run business with six employees at their west Little Rock location. The original location, in Jonesboro, opened in 2013.

“Our goal is to bring the best selection of inventory for the ultimate kitchen and dining experience,” says Wofford. “Whether it is for a new bridal registry or for someone who wants to update their kitchen accessories.”
Hold on to your veils. Their bridal and gift registry is one area in which The Everyday Chef excels. Their registry is incredibly active, and any couple looking to tie the knot should add this shop to their list and let the friendly staff help select items they will cherish for years to come.

Couples that register with The Everyday Chef can receive a free gift, free delivery to their shower and, as always, free gift wrapping. They also offer 20 percent off of hostess gifts for bridal showers.
“Anyone who cooks is an everyday chef of varying degrees, so our store is designed to be a resource for all,” says Wofford.

Indigo

Located in the Promenade since 2014, Indigo provides an exceptional, personal shopping experience to the people of west Little Rock and beyond.

Locally owned by Kate Price, Indigo offers a variety of services, from shopping in-store to organizing the closets in your home. The boutique also delivers styled boxes straight to your front door, part of the Indi(GO) experience.

Though open for business for nearly 15 years, Price says the center in west Little Rock is particularly beautiful, adding that it’s fabulous seeing the familiar faces of locals all the time. With a close-knit and stylish staff of 14, you’re sure to feel comfortable and valued while piecing together your next hot look.

There’s a reason they’re well-loved and popular among the locals. “We are dedicated to offering a warm, laid back and educated shopping experience. All of the employees at Indigo look forward to helping you soon,” Price says.

black and white photo of tennis shoe

New Balance at 13900 Cantrell

New Balance at 13900 Cantrell

Looking for a new pair of shoes? You can find that in west Little Rock, too. New Balance at 13900 Cantrell Road has what you’re looking for.

The shoe store, which has called west Little Rock home since 2006, is a division of Tops Shoes, a 36-year veteran of the industry New Balance in west Little Rock is a full-service, sit-and-fit shoe sales establishment that specializes in only the best made and highest quality New Balance footwear. Many of the best New Balance products can only be found at this family-owned store.

The folks at this New Balance store love their west Little Rock location because of its convenient front-door parking and its proximity to great customers looking to become more active.

Here, you’ll find shoe sizes from infant through size 18. Properly fitted shoes are critical for all stages of life.

The store also has a board certified pedorthist on staff with 25 years of experience, setting them apart from their competition. New Balance also offers custom, handmade orthotics specific to an individual’s feet.

rug with horse

Hadidi Rug Gallery

Hadidi Rug Gallery

Hadidi Rug Gallery is an importer of high-quality, handmade rugs from around the world, and they have an extensive selection to feast your eyes on.

Hadidi also offers professional rug repair services, cleaning services, padding, moth proofing, and pick-up and delivery. Owner David Hadidi says his location is in the best, and most convenient, area of Little Rock.
“Easy access for all customers. No matter where they live, our customers can find us,” he says.

 

Belle & Blush

Need some pampering? Founded by Merry Kline in 2013, west Little Rock’s Belle & Blush is any girl’s dream.

Skincare, makeup, gifts, candles, jewelry and stationary are a few of the things you’ll find in this fabulous space. A local favorite is the Belle & Blush Gift Bar, where customers can curate their own personalized gift boxes.

Belle and blush logo

Belle & Blush also employs makeup artists and estheticians who are dedicated to making sure you leave feeling beautiful, happy and one of a kind. Organic spray tans, makeup for any occasion, luxury facials, and brow and lash services are all offered.

Over the years, the company has grown from local shop to successful e-commerce store. But the west Little Rock community is especially lucky to have the beauty bar right there at home. Next time you need to take a break and treat yourself, pay Belle & Blush a visit.

rugs

Martinous

If you’re looking for specialized service and a wide variety of unique rugs from around the world, west Little Rock’s Martinous Oriental Rug Company, Inc. is the place to go.

With a state of the art dry room set up, and submersion hand-wash cleaning process, Martinous puts in top-notch work for their valued customers.

Owner David Martinous says the location in west Little Rock is perfect, and everybody keeps their property looking beautiful.

appetizer on a plate with ice

Arthur’s Prime Steakhouse
Oceans at Arthur’s
Kemuri

Arthur’s Prime Steakhouse
Oceans at Arthur’s
Kemuri

Some of Arkansas’ finest dining establishments call west Little Rock home. And that’s true for these three fine eateries: Arthur’s Prime Steakhouse, Oceans at Arthur’s and Kemuri. These unique restaurants vary in offerings, but they’re all a part of the incredible family of restaurants owned by Jerry Barakat.

At Arthur’s, guests can enjoy some of the finest USDA dry aged prime meats, from bone-in filets to prime chateaubriand. You’ll also find Australian wagyu and certified Japanese Kobe on the menu.

At the adjacent Ocean’s, guests can choose from an incredible assortment of the finest seafood, world class martinis and pages of unique and exciting sushi.

And if you like sushi, you’ll want to add Kemuri to your list, too. This creative sushi paradise has such a wide variety of delicious options, it’s almost impossible to choose.

In all, these restaurants employ over 80 Arkansans, and each and every one of them have developed lasting friendships with those they serve. It’s those friendships with their west Little Rock guests that make them strive to improve each day.

Barakat and his team has over 37 years of experience in the dining and hospitality industry, but he’s been serving up fantastic plates in west Little Rock for the last 11 years. Find him at any of these three west Little Rock hot spots.

 

Bank OZK

The century-old, nationwide banking giant Bank OZK, formerly Bank of the Ozarks, has called west Little Rock home for two decades.

Consistently listed among the highest performing banks in the country, Bank OZK offers the west Little Rock locals the very best in personal and business banking services geared to offering convenience and safety, while also helping their customers attain their financial goals.

red and black logo

Under the leadership of CEO George Gleason, this banking titan continues to take pride in knowing their customers, helping them discover the right financial solutions that suit their needs.

And though you can also find Bank OZK almost anywhere from New York to California, its corporate headquarters has been and will continue to be in west Little Rock. “We have a tremendous nucleus of highly qualified people here on our team in Arkansas. It is the core of our corporate infrastructure,” Gleason says.
If you, too, call west Little Rock home, there’s no better place to bank.

man in suit with blue shirt

Dr. Spann, Little Rock Plastic Surgery

Little Rock Plastic Surgery

Do you know where the heart of west Little Rock is?
Michael Spann, MD, does. It’s exactly where he comes to work each week day. Dr. Spann is the owner of Little Rock Plastic Surgery, which calls North Rodney Parham Road home. And that’s where it’s been since 2010.

Little Rock Plastic Surgery offers a full range of cosmetic surgery, as well as ancillary products. For nearly a decade, Dr. Spann has approached plastic surgery and cosmetic procedures by combining high quality and a serious focus on each and every experience. As a result, he’s consistently selected as one of the state’s best plastic and cosmetic surgeons.

Setting up shop in west Little Rock allows Dr. Spann and his team to create a lasting relationship with their many clients. “West Little Rock has been a great location for us from the standpoint of its ease of access from the major thoroughfares, as well as being surrounded by excellent restaurants and shopping,” he says.

girl jumping up in air

Rock City Dance Center

Rock City Dance Center

Experience the joy of dance and make unforgettable memories at Rock City Dance Center.

This west Little Rock center is entering into its ninth year and offers a diverse range of programs which include a recreational program, a fundamental program and a competition program, ages 2 through 18. Rock City believes you are never too young or old to dance so the center also offers adult classes for anyone over the age of 18.

Rock City is founded on the pillars of respect, character, dedication and creativity. These values are the core of RCDC. At Rock City Dance Center, they provide a positive learning experience that is not based solely on winning awards; instead, they promote dancers to use their talents to the best of their abilities. Owner and Artistic Director Kristen Sadler invites you, whether you’re a west Little Rock native or not, to experience the joy of dance at her center.

 

Sei Bella Med Spa

Another great business to seize on the ripe opportunities of west Little Rock is Sei Bella Med Spa. The spa, which has been in operation since 2010, moved to its current location on West Markham Street in 2015.

Much more than just a day spa, Sei Bella Med Spa is committed to delivering on health, wellness and beauty. Owner and operator Dr. Anne Trussell and her staff offer injectables, SculpSure, Ultherapy, message services, a full aesthetic services menu, laser hair removal and laser treatment for scars and stretch marks.

blue and black logo

Dr. Trussell completed her internal medicine residency in 1995 and has practiced internal medicine for 20 years before opening Sei Bella.

Dr. Trussell and her staff, which includes her nurse of 20 years and a fulltime aesthetician and massage therapist, enjoy west Little Rock because of its ease of access and the amount of convenient parking it affords.

man in suit in front of black background

CEO Shane Frazier, Pinnacle Pointe

Pinnacle Pointe

West Little Rock is not just a hub for great shopping and dining. This borough of our state’s capital city is also home to some of the finest health care establishments Arkansas has to offer. Among the most renowned is Pinnacle Pointe Behavioral Healthcare System.

Pinnacle Pointe, under the direction of CEO Shane Frazier, offers acute inpatient and residential treatment for children and adolescents ages 5 to 17. This state-of-the-art facility employs upwards of 500 Arkansans.
Pinnacle Pointe’s acute inpatient program involves comprehensive therapeutic, intensive treatment led by a team of highly experienced mental health professionals. Physician-led residential treatment programs address a child’s entire well-being, including medical, psychiatric, social and academic needs.

Pinnacle Pointe also offers outpatient services, which are provided through a statewide network of locations that include intensive outpatient, school-based, traditional and alternative learning. A number of treatment options are available that integrate the individual, their family and even group therapy.

This acclaimed health care establishment, which calls west Little Rock home, is committed to treating children and adolescents in need.

building with columns and green plants

Avenir Memory Care, Formerly Clarity Pointe

Avenir

Formerly Clarity Pointe, Avenir Memory Care is leading the way when it comes to caring for Arkansans in need of memory care and families in need or a support system. And they’re doing it all from their west Little Rock home.

The respected facility has been in west Little Rock for four years, and in June 2018, came under the ownership of Avenir Senior Living. This privately owned, family company has more than 35 years of experience in senior living, making a name for themselves as one of the most respected in the industry.

The unique memory care programs at Avenir offers care, dignity and a quality of life we seek for our loved one. Each day, the residents of this community are enriched, as professionals create success one small victory at a time.

The move to west Little Rock has been seamless. According to one Avenir employee, the people of west Little Rock are kind and supportive, creating a close-knit community for which anyone can thrive.

 

McFarland Eye Care

McFarland Eye Care has been serving the people of Arkansas for 37 years, having opened in 1981. The west Little Rock Clinic has been open for 15 years, since 2003.

blue and black logo with eye

They are thrilled to be located in west Little Rock, the heart of Arkansas. This prime location has allowed them to serve Central Arkansans for over a decade. Here they are able to offer a wide range of eye care services to a variety of people with individual needs and desires.

McFarland Eye Care offers a plethora of services that range from laser cataract and traditional cataract surgery to plastic surgery for the eyes and face, including cosmetic and medical eyelid surgery and much more.
The award-winning doctors and staff work hard to deliver the best possible experience to every patient who comes through their doors. McFarland Eye Care offers exceptional medical care, in an atmosphere that is positive and caring.

Daniel Orthodontics

Years ago, Dr. John Daniel and his family moved to west Little Rock with the dream of building a home and a business. He felt he could see the potential growth of the area — where families would move and parents could work, play and educate their children all in one place.

braces logo

Dr. Daniel went against the grain and built his office “way out in west Little Rock.” And now, he has a complete staff and an amazing group of patients who benefit daily from his foresight.

Daniel Orthodontics’ goal is to offer options that fit everyone’s needs. They use everything from traditional metal braces, to clear braces and Invisalign.

The faith-based, family-owned practice has been operating in west Little Rock for 28 years in August. That mission of faith means their patients get a level of care that comes from a deep commitment to being honest and thorough in our work.

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