Amber Doggett

Designer and Owner
Vivid Designs

 It can be said that Amber Doggett has been in the furniture and décor business for the vast majority of her life. At four, she began making appearances in television commercials for Herring Furniture, a single-store operation in Strong, Ark., started by her grandfather in 1942 then passed to her father. Today, she owns Vivid Designs, a full-service interior design and furniture store that specializes in custom furnishings and accessories. Doggett studied design at the University of Central Arkansas. She and her husband, John, have four children, the youngest of whom are twins.

Hometown: Strong, Ark.

First job: Spokesperson for my family’s furniture business at the age of four.

Favorite food: Mexican

What was your first big break? Working alongside my dad in the furniture industry, I learned so much about customer service and paying attention to details.

What attracted you to your career? I knew early on that I wanted to be unique, and I wanted to create new styles. It’s always been intriguing to me to learn about the different styles and how to blend them to offer an one-of-a-kind look.

What accomplishment are you most proud of? Owning my own store in the heart of Arkansas, Little Rock for 8 years

What’s something others would be surprised to know? I wished I could be a comedian.

What do you love most about what you do? I love the people I meet along the way. They all become friends and long lasting clients. Most importantly, creating what I see inside my client and reveal it in their home.

What quality do you most admire in other women? I feel like most women can balance a lot in life. I truly admire those that can shut that part down and enjoy family time.

Person, past or present, you admire most? Present: I admire Rachael Zoe. She has a flair for mixing the old with new. She always seems to stay on point with reinventing her style. Past would be my grandmother, Vivian. She was such a classy lady and always had a gentle spirit.

Personal motto: Sometimes it is better to be kind than to be right. We do not need an intelligent mind that speaks, but a patient heart that listens.

What talent do you wish you had? I often have dreams of fabric patterns that don’t exist that I could draw.

Hobbies: I love cooking. It’s my love language to others. I enjoy creating or trying new recipes.

Childhood nickname: Gypsy Rose.

If you could live anywhere in the world, where would it be? This is home sweet home to me. I love Arkansas, my family and many friends.

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