About Us

Vowell, Inc., is a multimedia company that specializes in niche market publishing. Our magazines and custom publications include AY (About You), a lifestyle magazine; Arkansas’s Mental Health Guide ; Arkansas Hospitals produced for the Arkansas Hospital Association; and Arkansas Money and Politics(AMP), the state’s premier exclusively digital business and political magazine. In addition to our print products, they have expanded websites and social media platforms.

We are a company of team-players who are passionate about our craft. We work smart and have fun while working, at times, under pressure. (It’s still publishing–deadlines, deadlines!) We are one big family and we thrive on creativity.

Please email hbaker@aymag.com if you would like rates or to advertise in AY, Arkansas Hospitals, NARMC or the Mental Health Guide.


Vicki Vowell

Vicki Vowell is the founder and CEO of Vowell, Inc., a multimedia company that specializes in niche-market publishing. Vowell, Inc., publishes AY Magazine (About You), a lifestyle magazine, and Arkansas Money & Politics (Arkansas’ premier business and political website). Ms. Vowell, a native of Harrison who studied journalism at the University of Arkansas, created her publishing company so that she could share the stories of the people and places in Arkansas. Ms. Vowell will celebrate her 29th year as a magazine publisher in 2017.

In 2001, Ms. Vowell founded AY Magazine’s “Runway for a Cause,” a luncheon/fashion show in which survivors of breast cancer walk the runway in the season’s high fashion. The luncheon has been one of the state’s largest fundraising events, and in its first 10 years, it raised more than $1 million for local breast-cancer organizations. The Association of Fundraising Professionals has named “Runway for a Cause” an Outstanding Volunteer Organization.

Ms. Vowell also serves the community as a member of the Little Rock Executive’s Association. She is on the board of Baptist Health Foundation, and she is a member of the CARTI Foundation, the Mayor’s Commission on Tourism, and Women and Children First. She is a past member of the boards of Curran Hall and CareLink. She has received the Phyllis Brandon Philanthropist Journalistic Award and was featured in the Arkansas Democrat-Gazette “High Profile” in September 2009.


Heather Baker

I am the Publisher at Vowell, Inc. I am responsible for making editorial and commercial success of all publications at Vowell, Inc., websites and social media platforms.

My love lies with God, my family, and friends. I have been married to Joel Baker for 16 years and together we have two amazing children. SALES is my thing! I have been a publisher since I was 22, and I love every minute of it! TEAMWORK is the key!

Words to live by:

“What others think of me is none of my business.”

“We are what we believe we are.” – C.S. Lewis

“Go big or go home.”

Art Director

Jamison Mosley

I am the Art Director and Photographer at Vowell, Inc. I head the design team. I do photography, page layouts…a “Jack of all Trades” (to a certain degree).

I am proud to say that my family is my life, as well as my identity. I have a beautiful wife, two gorgeous daughters, and a couple of two-legged “children”, Bean and Bubba. I can be introverted, but once you get to know me, I like to talk. I am an avid fly fisherman, hiker, and I like to enjoy a good beer around a nice campfire. That’s it…plain and simple.

Words to live by: “If it ain’t broke, don’t fix it.”

Graphic Designer

Marrissa Miller

I am the Graphic Designer at Vowell, Inc. I design ads and other miscellaneous marketing materials.

I love anything digital, but I also love the smell of books. I’ve been designing things on the computer since I was 11, but I like to think I’ve improved since then.

Words to live by: “Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it.” – Albus Dumbledore/JK Rowling

Account Executive

Stephanie Brown

I consider myself a level-headed individual who takes things in stride. I have an adventurous side and I love to travel and be outdoors any chance I get. I also love, love, love my friends and family!

I LOVE my team here at AY. It’s a good thing to wake up and come to work with such a fun and supportive group. I also really love building relationships with my clients and meeting new people.

Words to live by: “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” – Oprah Winfrey

Account Executive

Wendy Reed

From Dallas, Texas, I am a mother of three boys and a former Dallas Cowboys cheerleader and wife to Mitchell Reed.

I absolutely love my co-workers! Best work family ever.

Words to live by: “The best is yet to come.”

Account Executive

Linda Burlingame

Besides treasured time with my two children and grandchildren, I love entertainment: books, music, movies. I am a writer, and I like William Faulkner’s advice to writers, “Read, read, read. Read everything — trash, classics, good and bad…”. I have a long list of favorite authors, including Hemingway, Michener, F. Scott Fitzgerald, Pat Conroy, Daniel Silva…and I enjoy a good “beach read” from Dorthea Benton Frank! Sitting on the porch with a good book is time well spent. (And like Marrissa, I love the smell of books!)

I have been working in advertising a lot of years, and with AY since 2007. Most of those years I have lived and worked in Branson, MO, “the live music capital of the world. This has nourished my love of entertainment! I’ve met and worked with talented, hard-working people, many of them world-famous. Famous or not, they all love what they do, whether it’s putting on a show, running a hotel, creating memorable dining experiences. To help clients promote their business has been rewarding every step of the way.

Words to live by:

“Love your neighbor as yourself.” If we remember our neighbors are not only down the street but also around the world, I believe that covers all the bases.