About Us

Vowell, Inc., is a multimedia company that specializes in niche market publishing. Our magazines and custom publications include AY Magazine (About You), a lifestyle publication; Mental Health Guide of Arkansas; Arkansas Hospitals (produced for the Arkansas Hospital Association); and Arkansas Money and Politics (AMP), the state’s premier business and political magazine. In addition to our print products, we have expanded websites and social media platforms.

We are a company of team players who are passionate about our craft. We work smart and have fun while working, at times, under pressure. (It’s still publishing–deadlines, deadlines!) We are one big family and we thrive on creativity.

Please email hbaker@aymag.com if you would like rates or to advertise in AY, Arkansas Money & PoliticsArkansas Hospitals or the Mental Health Guide. To subscribe or reach the office, call 501-244-9700.

MORE ABOUT AY READERS

Each month, 138,250 readers turn to the pages of AY Magazine for information about Arkansas people, events, travel, arts, dining, health and more. AY Magazine has more than 37,185 readers than our closest competitor and is distributed by mail and in select hotels, grocery stores, restaurants, upscale retail outlets, salons, hospitals and doctors’ offices.


DEMOGRAPHICS

AY Magazine is a multimedia resource with a singular purpose: to be Arkansas’ first choice for engaging information that enriches people’s lives through print, digital and social media.

AY readers are sophisticated and well educated, with disposable incomes. They are seekers of information and activities to improve their well-being and enjoyment of life.


KEY DEMOGRAPHICS

23% are ages 34 – 55

26% are ages 45 – 54

27% are ages 55 – 64

16% are 65+

84% attended college

19% earn $75,000 – $99,000

43% earn more than $100,000

43% keep AY for more than one month to reference features and advertisers within previous issues

Vicki Vowell

Vicki Vowell

CEO

Vicki Vowell is the founder and CEO of Vowell, Inc., a multimedia company that specializes in niche-market publishing. Vowell, Inc., publishes AY Magazine (About You), a lifestyle magazine, and Arkansas Money & Politics (Arkansas’ premier business and political website). Ms. Vowell, a native of Harrison who studied journalism at the University of Arkansas, created her publishing company so that she could share the stories of the people and places in Arkansas. Ms. Vowell will celebrate her 30th year as a magazine publisher in 2018.

In 2001, Ms. Vowell founded AY Magazine‘s “Runway for a Cause,” a luncheon/fashion show in which survivors of breast cancer walk the runway in the season’s high fashion. The luncheon has been one of the state’s largest fundraising events, and in its first 10 years, it raised more than $1 million for local breast-cancer organizations. The Association of Fundraising Professionals has named “Runway for a Cause” an Outstanding Volunteer Organization.

Ms. Vowell also serves the community as a member of the Little Rock Executive’s Association. She is on the board of Baptist Health Foundation, and she is a member of the CARTI Foundation, the Mayor’s Commission on Tourism, and Women and Children First. She is a past member of the boards of Curran Hall and CareLink. She has received the Phyllis Brandon Philanthropist Journalistic Award and was featured in the Arkansas Democrat-Gazette‘s “High Profile” in September 2009.

Heather Baker

Heather Baker

Publisher

I have been married to my wonderful husband for 17 years. He is my #1 fan and supports me every step of the way. I have two very active and hyper kiddos that are six years apart. They are the best gift that I could have ever received!

In 2000, I became a Publisher for the Arkansas Times. Starting an automotive newspaper called Arkansas Autobuyer. In 2001, I developed an outdoor publication called Arkansas Wild. This publication shows the beauty, tourism, hunting and everything outdoor you can want or do in the Natural State. In 2009, I started a family publication called Savvy Kids.

In December 2012, I left the Arkansas Times to start my own media company, H Baker Media, LLC. Also working on a project for families called Arkansas Christian Parent.

In 2017, I took the role of Publisher for Vowell Inc. I am responsible for making the editorial and commercial success of all publications at Vowell, Inc., websites and social media platforms.

My love lies with God, my family and friends. I love to help as many people as I can. I am not perfect but hope that some little thing I do will change or make a difference in the world.

SALES is my thing!  TEAMWORK is the key!

Words to live by:

“What others think of me is none of my business.”

“We are what we believe we are.” – C.S. Lewis

“Go big or go home.”

Caleb Talley

Caleb Talley

Managing Editor

Caleb Talley is the managing editor at Vowell, Inc., responsible for the informative, entertaining and enriching content found in the pages of AY Magazine and the Mental Health Guide of Arkansas, as well as online at Arkansas Money & Politics.

Caleb cut his teeth in the world of print journalism as a reporter, photographer and opinion editor at his hometown daily newspaper, the Forrest City Times-Herald. It was there that he learned the importance of creating a relationship of trust with the readers in his community. He joined the Vowell, Inc. staff in December 2017.

Caleb’s column, Cash & Candor, highlights important topics in business and politics from in and around the Natural State. It can be found on AMP every Saturday.

Caleb earned his degree in journalism and political science at the University of Arkansas in Fayetteville. He and his dog live in west Little Rock.

Joe David Rice

Joe David Rice

Travel Editor

Born in Paragould and reared in Jonesboro, Joe David Rice probably knows Arkansas as well as anyone alive. A former owner of an outfitting business on the Buffalo National River, he served under five governors as the state’s tourism director.

Later this year his Arkansas Backstories, a collection of essays on the state’s lesser-known aspects, will be published by the Butler Center.

Maggie McNeary

Maggie McNeary

Online Editor

Maggie McNeary is the online editor of AY Magazine and Arkansas Money & Politics. She previously interned for the Arkansas Democrat-Gazette and the Consumer Publications Division of Arkansas Business Publishing Group.

Maggie majored in English and minored in journalism and Honors Interdisciplinary Studies at the University of Central Arkansas, where she served as editor of The Echo, the school’s newspaper.

Jamison Mosley

Jamison Mosley

Art Director

Being the art director, photographer and “web guy” at Vowell, Inc., I have gained the identity of a “Jack of all trades,” to a certain degree.

My daughters are my life, as well as my identity. I have a small 5-pound poodle and a 60-pound goldendoodle that crave my attention. They are my four-legged children. I can be introverted at times, but once you get to know me, I like to talk. If and when I have time, I am an outdoors enthusiast. I am an avid fly fisherman and backpacker and I like to enjoy a good beer around a nice campfire while looking at the stars. That’s it – plain and simple.

Words to live by: “If it ain’t broke, don’t fix it.”

Jamie Smith

Jamie Smith

Graphic Designer

I am a graphic designer here at Vowell, Inc.

I am responsible for the creative design of ad creation, illustration, layout, photo editing, anything visual – you name it.

My life has been blessed by the Lord beyond belief. I have a wonderful little family of three who I adore. I love to paint, play soccer and camp. I’m also a little obsessed with my boodhound, Cash.

My goal in this industry is to help individuals and corporations achieve their branding goals. There’s nothing better than bringing someone’s vision to life and exceeding their expectations.

Words to live by:

“Difficult roads often lead to beautiful destinations.”

“Life is short. Focus on what matters and let go of what doesn’t.”

“God is love. Whoever lives in love lives in God, and God in them.”

Kellie McAnulty

Kellie McAnulty

Graphic Designer

I’m a graphic designer here at Vowell, Inc. Social media and graphic design are my passion. While I don’t know everything, and I’m learning every day, one thing I know for sure is that helping others succeed absolutely makes me thrive. When I’m able to help a person or business grow, it makes everything you go through worth it.

I’m blessed and so fortunate to be married to a wonderful man. We have a dog, two cats and two birds. We love traveling any time we get the chance and we love watching sports and reality TV.

Words to live by:

“We only got 86,400 seconds in a day to
Turn it all around or to throw it all away
We gotta tell them that we love them
While we got the chance to say
Gotta live like we’re dying.”  – Kris Allen

Kayla Baugh

Kayla Baugh

Editorial & Advertising Assistant

I am the editorial and advertising assistant here at Vowell, Inc.

Writing is my passion in life, and I’ve been writing poetry since I was six years old. I love spending time at home with my beautiful family every chance I get. I’m naturally inquisitive, and I love connecting with people from all backgrounds and walks of life.

Communicating with clients is my favorite part of the workday. Nothing beats a glass of wine, a good book and a positive outlook.

Words to live by:

“Be a voice, not an echo.”

“At first glance it may appear too hard. Look again. Always look again.”

“Unexpected events can set you back or set you up. It’s all a matter of perspective.”

Linda Burlingame

Linda Burlingame

Account Executive

Besides treasured time with my two children and grandchildren, I love entertainment: books, music, movies. I am a writer, and I like William Faulkner’s advice to writers, “Read, read, read. Read everything — trash, classics, good and bad.” I have a long list of favorite authors, including Hemingway, Michener, F. Scott Fitzgerald, Pat Conroy and Daniel Silva. I enjoy a good “beach read” from Dorothea Benton Frank! Sitting on the porch with a good book is time well spent.

I have been working in advertising a lot of years, and with AY since 2007. Most of those years I have lived and worked in Branson, Missouri, the live music capital of the world. This has nourished my love of entertainment! I’ve met and worked with talented, hard-working people, many of them world-famous. Famous or not, they all love what they do, whether it’s putting on a show, running a hotel, creating memorable dining experiences. To help clients promote their business has been rewarding every step of the way.

Words to live by:

“Love your neighbor as yourself.” If we remember our neighbors are not only down the street but also around the world, I believe that covers all the bases.

Stephanie Brown

Stephanie Brown

Account Executive

I consider myself a level-headed individual who takes things in stride. I have an adventurous side and I love to travel and be outdoors any chance I get. I also love, love, love my friends and family!

I LOVE my team here at AY. It’s a good thing to wake up and come to work with such a fun and supportive group. I also really love building relationships with my clients and meeting new people.

Words to live by: “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.” – Oprah Winfrey

Gina Daniel-Sain

Gina Daniel-Sain

Account Executive

I’m an experienced, goal-oriented advertising and marketing professional. For over 25 years, I’ve helped small to medium businesses grow through effective advertising solutions and strong relationships. I’m passionate about helping others succeed, whether that is in business or in their personal lives. I absolutely love being a part of the AY team and always also enjoy learning from others.

Words to live by: 

“Do not go where the path may lead, go instead where there is no path and leave a trail.”

“What lies behind us and what lies before us are tiny matters compared to what lies within us.”

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”

Stacey Lipton McClellan

Stacey Lipton McClellan

Account Executive

I always love working with and for the AMAZING people across the state of Arkansas! Growing up in a political family has made me appreciate all the great and hardworking people this state has.

My claim to fame are my two beautiful daughters, Ali and Mary Margaret McClellan. I love being their mother and traveling the country watching these two amazingly fabulous dancers do their thing!

“God is within her; she will not fail.” – Psalms 46:5

Ginger Roell

Ginger Roell

Account Executive

I have been in advertising sales for over 25 years, in the Little Rock DMA, San Francisco/San Jose DMA and the Monterey-Salinas-Santa Cruz DMA. I am so excited about being here at Vowell, Inc. at this time in my life. This is one of the best, most enthusiastic and fun-loving group of people I have worked with! And, I love my dog!

Words to live by:

“do unto others, as you would them do unto you.” – Matthew 7:12

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